As SEO Agency which has always believed in the power of high-quality content above all else, we love longtail keywords.
Because keyword longtail search queries help marketers create the best, most targeted and highest quality content.
So what are longtail keywords and how do you leverage longtail keywords in your content strategy?
Let’s find out.
What are Longtail Keywords?
One sure-fire way to ensure your content ranks higher and higher on Google is through the use of keyword longtails, which target specific words that identify your site in a particular niche.
Sure, you might have a shoe store that sells, without the help of marketing strategies, all kinds of shoes, but even with a great SEO strategy, you still might have trouble looking like the search result no. 1 for a keyword like “leather loafers” or “nike trainers”.
longtail keywords help you overcome this challenge.
For example, if you can’t rank first on Google for the keyword “leather loafers” (because there is too much competition), you are much more likely to appear in the first position for “club leather loafers “.
In this way, longtail keywords can be crucial
They help companies find a more targeted audience for their specific offerings, indications of a specific and unambiguous desire (“leather disco loafers” is hard to get wrong!), and they also help that audience find the company offering the their specific needs, instead of having to, for example, eliminate all the companies that sell leather moccasins, trying to find one that fits for a clubbing outfit.
Examples of Longtail Keywords
To give you a clear distinction between these common terms, here are some examples of what we mean when we talk about longtail keywords: You may see a term “Halloween costumes“.
Its long-tail keyword counterpart might be “Pink Ghost Halloween Costumes”. For the keyword “selling handbags”, a counterpart to the longtail keyword could be “selling Prada handbags near Florence“.
Longtail keywords, why they matter
When we look at a list of search terms with their associated search volume, it’s quite difficult to focus on the terms with “0” or “10” for monthly search volume.
And it can be easy to assume that a post targeting the keyword with a search volume of 5,000 makes more sense, instead creating a post that targets a keyword with a search volume of 0.
But let’s debunk this false myth.
Because, sure, if I work for a company that sells shoes and I’m looking for a keyword longtail search tool that shows that “easy to wear high heel shoes” has a search volume of 10, be tempted to prioritize writing long, robust content that targets the keyword “high heel shoes” with a search volume of 5,000.
But does it really make sense?
That content about high heels isn’t going to be relatively easy to write.
It will be filled with all the different types, brands, heel heights, toe shapes, and anything else you can think of to include about the intricacies of buying high heel shoes.
But let’s think about the contents of the “easy-to-wear high-heeled shoes“.
Not only would it be much easier to write, because it’s much more focused, but it will also be much easier to use the content to drive conversions.
Someone coming to a question about “high heel shoes” could be looking for any number of things, but we know a lot more about someone looking for “easy to wear high heel shoes em>” because we can assume that the reader has in mind what he wants and therefore is VERY inclined to buy, being at a low stage of the funnel!
From a marketing point of view, of course, this is also much more ideal. With a more targeted audience, we can offer a better user experience. We can link to products that we know are appropriate for the reader, we can tell stories about how comfortable particular shoes are, and then link to them.
We can track conversions from a specific page and then write more content based on other longtail keywords!
Longtail keywords, how to find them
Let’s take a look at longtail keyword research so you can find longtail keywords to use in content creation.
Searching for longtail keywords doesn’t have to be stressful.
Here are 3 simple ways to help you create your own longtail keywords :
1. Start with Google search
In addition to using Google to search for things, you can also use the number one search engine to find long tail keywords!
First, look at what Google does hen you start typing in the search field: try to guess what you’re typing.
These Google suggestions are actually longtail keywords. These keywords are suggested by Google based on what people have searched for in the past, so you know that even if they show up with a search volume of 0 in your keyword research tool, they are valid keywords that some people will use. to search Google.
If you haven’t already noticed, something similar also happens in Google at the bottom of the search results page, in a section called “People Also Ask“. As the search field suggests, these related search terms are also great clues about what people are usually looking for. They are called LSI Keywords.
2. Google Analytics
In addition to tracking your website’s numbers of visitors and clickability, Google’s analytics tool also shows you the most popular keywords that people use in search engines to target your pages.
Browsing the keyword list displayed in Google Analytics not only gives you an opportunity to build on your current pages, but also guides you to create pages for the keywords people are searching for.
In other words, if online searchers are landing on your site via a particular longatil keyword even though you don’t have a page for it, now is the perfect time to write one.
3. Keyword research tools abound
Besides Google, there are of course many keyword research tools available online, such as Wordstream Keyword Tool, Google Keyword Planner, Soovle and Long Tail Pro. Researching the right keywords with a longatil keyword tool strong> it can take some time, but it can also be fun and interesting.
If you are looking for a SEO consultant to help you position yourself on the first page for relevant relevant keywords and crucial for your business, you can stop looking!
You have found Ottobix.