Local searches have become widespread, daily, integrated into our lives. Even our grandparents used Google Maps to get gas! Ottobix Local SEO services will help your business appear on the first page for local search queries . For “local search engine optimization” it means that your website is listed, positioned on search engines and accessible on both Google Maps and Apple Maps, for relevant, relevant and local.
Transactional Keywords
The choice of transactional and geographically relevant keywords is essential for the success of the site’s SEO strategy.
SEO Optimized Pages
Each page will be SEO optimized: your agency site will be eligible to dominate the first page of Google.
Strategic Backlinks
In order for your site to get on the first page, there is a need for a joint work between SEO optimization & Strategic backlinks.
Get the results you need.
Local SEO services with excellent results.
Whether it’s choosing a nearby place to eat a plate of pasta, find the best plumber in your area or quickly looking for where to fill up with petrol, people of all ages have learned to find the solution to their problems by searching online daily.
So it’s no surprise that Local SEO services have become more crucial than ever.
Many local businesses generate income solely from local SEO. It goes without saying then that getting one of the top rankings for relevant keywords in your area is absolutely crucial to the well-being of your business.
And this is where Ottobix comes into play. We can optimize your site for the best possible performance, helping your business appear in local searches and gain a continuous flow of new customers.
If you are a small business owner, it is not enough to have a simple search engine optimization campaign (SEO). To get the most out of your SEO campaign, you will need to reconfigure it locally, if your business attracts local customers.< /span>
That’s why Ottobix exists.
As a leading Local SEO marketing company, we offer a complete set of services to help your site generate sales and conversions more frequently . We will not only run an effective local SEO campaign for your business , but we’ll also make sure it can beat your competitors. So if you need our services, here’s what you need to know.
Ottobix offers some of the best Local SEO services in the industry. Our team of experts will not only develop a powerful strategy Local SEO for your business, but we’ll also make sure it gives you the results you’re looking for, from better customer engagement to higher conversion rates.
So, if you’re looking for a great local SEO company, you can stop looking: you’ve found Ottobix.
Here’s how we can help you with your Local SEO
- What is Local SEO
- Benefits of Local SEO
- Why is it so important?
- SEO VS PPC
- Google My Business Optimization
- How does it help you grow your business?
What is Local SEO?
The Local SEO is a marketing strategy that aims to make your business known to local customers, with the ultimate aim of intercepting them in a decision-making phase tending to purchase.
With Local SEO services, your business can rank higher on search engines for relevant keywords, online maps, and listings. Unlike many other marketing methods such as paid advertising on social media or websites, Local SEO allows you to target those potential customers who are actively looking for your services/products, which greatly increases the likelihood that they will click or call you.
Although the underlying goal remains the same, a comprehensive local SEO strategy actually involves a wide variety of methods for appearing in front of potential customers in your area.
There is one thing to say: local searches (eg “barbiere Milan“) represent 46% of total searches, according to Google. Other local searches can be keywords like “Modena bakery” or “gym near me“.
Instead of focusing solely on first page indexing for more broad terms like “how to choose a lawyer“, Local SEO has the intent to intercept keywords typed by people with immediate purchase intent, such as “family lawyer near me“.
Search engines have adapted to also display locally optimized results.
A crucial part of local search is called SERP local (Search Engine Results Pages), which uses the system “local pack” or “3-pack”, which are essentially the first 3 businesses shown by Google based on the local keyword.
Achieving a place among the “3 packs” for your local keywords gives you a huge advantage over the competition, as it provides all the relevant information about your company: what you do, how to contact you , your working hours and your rating based on customer reviews.
But to be featured in the “3 packages”, you need to have a Google My Business account, which is another integral part of Local SEO. Google My Business will act as your Business Profile, which Google will use to display your business in search results. For this reason, it is a crucial part of the strategy you should expect from your SEO Agency.
Today, Google and other search engines have become the equivalent of the yellow pages of a newspaper: most people go online to look for local service providers, so you need to be one of the first results to show if you want to have a chance to beat the competition.
Benefits of Local SEO
There’s a reason why the demand for the best local SEO services has skyrocketed: More and more businesses are seeing the unique benefits of getting in front of potential customers who are actively seeking solutions to their problems.
When a person decides to go to Google and If you type a search query for a local business, you are usually already aware that you have a problem you want to solve and that you need a reliable company nearby to help.
The local search can serve as a foundation for increasing your visibility in this key segment of your audience. Local SEO Strategies such as citation building help make your business more visible on the web.
People will be able to find you not only on Google, but also on various business directories, which will make it easier to find your address, resulting in more traffic to your website, and ergo, more sales.
With Local SEO, you can target local customers who are ready to buy, rather than large groups of online users who may not be qualified, or simply not yet interested in what you offer.
Through local SEO, you will be able to provide a unique user eXperience to your visitors, improving loading times and providing more relevant information with in-depth content.
local SEO will provide you with improved visibility on Google Maps, as well as the potential to appear in the “3 Pack” of top results in your niche.
This is equivalent to having much more traffic on your site, but it also means an increase in your reputation and your website authority. Today’s consumers read a dozen reviews before trusting a company – appearing high will help you quickly accumulate dozens of positive reviews from satisfied customers, considering the way most users navigate the web today. < /span>
More than half of all online traffic is on mobile devices and this is also changing user habits. When people need a local business, they’ll likely look it up on their phone by typing what they need into Google Maps or Google Search.
In both of these scenarios, a Experienced local SEO Agency like Ottobix can help you get in front of those people and provide all the information they need to reach you, which is often more than enough to convince them to choose you .
CAs you can see, the advantages of local SEO for companies are many. At Ottobix we can help you ensure that your business benefits from Local SEO.
Why is it so important?
A while ago, local keywords weren’t really a priority in the SEO world. These types of keywords had their limitations, such as low search volume, which made them seem less valuable than the broader terms that get millions of searches each month.
But since Google took its first steps towards optimizing for local searches in 2003, Local SEO has grown as the best way to generate leads for local businesses. Today, if you run a law firm, doctor’s office, or restaurant, or if you provide local services like plumbing or other repairs, the vast majority of your foot traffic or offline customers are likely to start on Google.
Even if someone hears about your business from a friend, they’re more likely to research it online before making a decision. 71% of people research their business location online before they go, so your public information needs to be available in multiple places, be accurate, and consistent. And that is what Local SEO is designed for.
So while these queries might only have a fraction of the search volume of some of the more general terms, local keywords can catch people ready to buy. And this is a fantastic solution for many local businesses.
At Ottobix, we follow best practices and approaches for Local SEO and our Local SEO consultant will develop a bespoke strategy designed to meet your business needs.
SEO vs PPC for Local Businesses
As a local business, you must consider all the strategies available to attract new leads so that every marketing dollar spent offers you the greatest possible returns. The good news is that today you can use a variety of proven methods to grow your business online.
Some companies decide to focus on paid strategies like PPC campaigns, where you pay for every click on your site. Meanwhile, others pursue organic strategies like local SEO, which take longer but provide better ROI in the long run.
But which one should you focus on? And how are they different?
The obvious advantage of PPC (Pay-Per-Click) campaigns is that, at least in theory, they can start attracting customers from day one. Once your campaigns are set up, you can expect clicks to start arriving within hours, and if your ads are done right, you can expect results in no time.
The problem is that making campaigns profitable can be a challenge, especially in the beginning. Local keywords tend to be very competitive, so you’ll likely have to pay a lot for each click, and this can add up to expenses quickly, especially since you’ll likely have to optimize before you can make a profit.
Meanwhile, SEO (including a strategy for Local SEO) is a much more organic process, meaning you can’t expect to set up your Google My Business page and start seeing leads immediately.
What you can expect, once you land a spot in the top three results displayed and earn a spot on the first page of the SERPs, is a steady stream of customers coming to your site month after month.
Also, because the results are organic, they offer far more social proof and trust than PPC ads, which will show potential customers that your business is not only featured by Google, but also endorsed by previous customers through reviews.
At Ottobix, we can help you devise a proven Local SEO strategy, gradually increasing your organic presence on Google and ensuring that your location remains safe even in the face of future Google algorithm updates .
Google My Business Optimization
Google My Business is essential to help your Local SEO strategy to be effective. Essentially, Google My Business is a business profile you create on Google, which provides information about what your business is about, how to contact you, and other details your customers might find relevant.
At Ottobix, we consider Google My Business to be a key pillar in any strategy Local SEO and we have a comprehensive approach to setting up Google My Business for our clients. Your profile must contain accurate and up-to-date information about your business.
Details like your location, contact details and working hours help Google to ensure that crucial business data remains consistent across the web. Images are another vital part of setting up Google My Business, as they help potential customers see what your business looks like, how to recognize it and who works there.
And of course you can place relevant keywords throughout your listing and use techniques of geotagging to verify your locations and make your business more trustworthy, both for Google and for potential customers. These are just some of the aspects needed to configure it.
How does it help you grow your business?
Did you know that 92% of people find Is the company you want to work with on the first page of search results? This means that if you are not visible on the first page of results when they type a query into Google, there is almost no chance that the best clients who need your services right now will consider you. (How would they find you?)
Also, when your site manages to get on the first page for words relevant local keywords, you will experience an increase in traffic to your website. There, you can direct people to visit your store in person, while also increasing online sales and bookings.
As you become more visible in local search, more people will start leaving you reviews, which will provide your business with a ton of social proof that will help you stand out, even in the most competitive markets.
When you hire local SEO experts, they will not only improve your online presence, increasing your traffic, but help you set up a funnel to deliver the most customers to your physical store.
People need to trust a company before they can consider their services. Seeing your business among the “3 packs” results or your high score in reviews on Google Maps can be undeniable proof that your business is trustworthy.
Indeed, this kind of evidence may be the main factor in the decision-making process.
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Acquiring clicks at no cost thanks to SEO is the real competitive advantage
REACH THE 1st PAGELocal SEO. For disruptive visibility.
A comprehensive SEO strategy will most likely cover a range of long-tail keywords and optimization across a range of sources, including on-page and off-page strategies.
The most valuable visitors to your site are those who are ready to purchase or book services provided by your company. The Local SEO does not only target an audience with a problem, it also targets them in the decision-making phase of preparation for the purchase.
Local SEO is the ideal solution for small and medium-sized businesses, as people competing for local keywords or long-tail are significantly fewer than those competing for keywords most popular. Fewer websites compete for keywords based on geolocation, so you’re more likely to make it to the first page more easily.
Local SEO to intercept local searches
With the rise in popularity of services like Siri and Google Now, people not only use more natural language when searching, they are more likely to include place names. In addition to this, the large number of websites and apps with location-enabled capabilities means that anyone using a smartphone in the area and searching for the general terms will see location-based results on Google.
What if you don’t have a physical presence?
If you have a physical store or service based in a specific geographic region, the benefits of local SEO would clearly make sense. But what if your service is purely online?
For those who offer services nationwide, it’s still worth focusing on local SEO. By not doing so, you are losing a large number of customers who are potentially interested in the services provided by your company.
What if you don’t have a physical presence?
If you have a physical store or service based in a specific geographic region, the benefits of local SEO would clearly make sense. But what if your service is purely online?
For those who offer services nationwide, it’s still worth focusing on local SEO. By not doing so, you are losing a large number of customers who are potentially interested in the services provided by your company.
Citation Building for excellent Local SEO
Link building within a Local SEO campaign is incredibly important as it relies on links from other local websites that are relevant to your business. High-quality local directories are a useful resource for citations. Remember, mentions need not be linked, as long as they reference the company’s NAP (name, address, phone number) consistently and in the same way.
Local SEO Strategy
The second place Google will list your business if you create a Local SEO strategy is in Google Maps. It’s very important that a business is ranked in maps so that intended users find your business, especially on mobile devices. On a Google My Business Listing, a searcher has the ability to click through to the business website, call the business, read reviews of the business, and get driving directions to the physical location of the asset in question.
Local SEO Strategy
The second place Google will list your business if you create a Local SEO strategy is in Google Maps. It’s very important that a business is ranked in maps so that intended users find your business, especially on mobile devices. On a Google My Business Listing, a searcher has the ability to click through to the business website, call the business, read reviews of the business, and get driving directions to the physical location of the asset in question.
