Lead generation<\/b>is a set of marketing techniques that uses tools and channels to acquire new contacts and generate value within a B2B and B2C company.<\/span><\/p>\n In this article we discover what lead generation and a lead are, how to do lead generation and how to acquire, through marketing strategies, contacts for B2B and B2C.<\/span><\/p>\n\n Lead generationis a set of marketing strategies that allows you to acquire and generate a list of contacts and therefore potential B2B and B2C customers interested in products and services offered by a company.<\/span><\/span><\/p>\n Although the marketing strategies for B2B and B2C lead generation to be implemented are the same, it is good to clarify the difference between B2B and B2C. <\/span><\/p>\n In <\/span>B2B<\/b> the customer is a company that attracted by a marketing campaign could purchase a product or service to generate value in terms of company profit.<\/span><\/p>\n In <\/span>B2C<\/b> instead it is a user who could become a potential customer and purchase a product or service to satisfy a personal need.<\/span><\/p>\n The<\/span> lead <\/b>is a person or company that has shown interest in a company or its products and services. Interest is expressed through a social connection, sending data and personal contacts such as an email address or telephone number. <\/span><\/p>\n In addition to knowing the meaning of lead, in order to do lead generation it is important to know the difference between cold leads and hot leads. <\/span><\/p>\n The <\/span>cold lead <\/b>is a contact that has been acquired but has not yet started a purchasing process, therefore to cultivate their interest you need to send newsletters and promotional messages.<\/span><\/p>\n The <\/span>hot lead<\/b>is a contact that has been acquired and is about to complete the conversion but abandons the cart. In this case, to retain the lost customer you need to activate a remarketing strategy to push them to complete the purchase. <\/span><\/p>\n First of all, a company, let’s take as an example Phamm Engineering<\/a>, <\/span>who wants to do lead generation and implement various strategies, which we will discuss later, must have a clear target audience to reach and have a good positioning on search engines.<\/span> Lead magnet <\/b>is a free content or incentive that attracts the interest of one or more users and encourages them to leave their contact.<\/span><\/p>\n The content that attracts the potential customer is the reason why a user should choose you rather than another company. <\/span><\/p>\n It can be of an educational, in-depth or resolution type for some of the user’s problems. An example are ebooks, PDFs, podcasts, videos, webinars, courses, as well as Virtual Tour 3D 360<\/a>.<\/span><\/p>\n Acquiring contacts is not enough, to ensure that they remain within your network you need to nurture their interest. <\/span><\/p>\n In this regard we mention <\/span>Lead nurturing<\/b>, relating to the marketing activities that a company adopts to consolidate the relationship with potential customers through different channels, such as email marketing and social networks, which aim at customer conversion. <\/span> How do you get to the final purchase and what are the phases within the funnel that convert a user into a customer who generates value within a company? <\/span><\/p>\n In both cases, B2B and B2C, the funnel can be summarized in 3 phases:<\/span><\/p>\n To generate leads and acquire new contacts in B2B and B2C, you need to implement some<\/span> marketing strategies<\/b> and make use of some of the tools they include. <\/span><\/p>\n Whatever the final objective of a company, acquiring leads is a fundamental step to generate value and therefore profit. <\/span><\/p>\n Produce content to attract customers and stimulate their interest. The fundamental basis from which to start is the site, the business card of every company. In addition to aesthetics, you must offer users, who land on your site, a valid user experience that can lead them to perform actions with simplicity. <\/span><\/p>\n In this sense, to ensure that the user arrives on your site, it is essential to have a good SEO positioning within the search engine and to exploit strategies of <\/span>SEO Copywriting<\/span><\/a>, to give the right visibility to the site and the contents created for the corporate blog of a men’s detergents<\/a> company. <\/span><\/p>\nLead Generation: what is it?<\/h2>\n
What is a lead?<\/h3>\n
How to do Lead generation?<\/h2>\n
\nOnce this is established, a company that wants to do lead generation can define the lead magnet and then the lead nurturing, let’s see what they consist of. <\/span><\/p>\n
\nWe have just seen in general terms how to do lead generation and which concepts are exploited in lead generation. But it is time to mention the lead generation funnel and discover which strategies and channels to use to acquire leads in B2B and B2C. <\/span><\/p>\nLead Generation Funnel for B2B and B2C<\/h3>\n
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Strategies and tools to acquire leads in B2B and B2C<\/h2>\n
Content marketing<\/h3>\n