Google Ads advertising campaigns<\/b>are a paid marketing lever, essential for driving traffic of users interested in products and services to the website and therefore allow<\/span> small, medium and large businesses to promote their business online and increase product sales. <\/span><\/p>\n They allow businesses not only to advertise their business and their products, but also to reach new customers, increase brand awareness and bring new traffic to the website. <\/span><\/p>\n In this article we discover how to promote and market your business online with Google Ads campaigns, how to create a campaign and what its objectives and advantages are.\u00a0 <\/span><\/p>\n\n Google Ads <\/b>allows you to create advertising campaigns to increase the sales of an online store. The purpose of paid advertising campaigns is to make an e-commerce or online store appear within the search engine or on affiliate sites.<\/span> <\/b><\/p>\n First of all, you need to define the objectives, the target, choose the positioning and set a monthly budget that will be deducted every time users interact with the ad. There is no minimum spend to respect and the campaign can be interrupted at any time.<\/span><\/p>\n But let’s take a step back: how do you activate Google Ads? <\/span><\/p>\n In order to achieve all this, you need to create a gmail address, activate a Google account and follow the instructions in the guidelines.<\/span><\/p>\n In the initial phase, Google asks you to set a goal: sales, leads, website traffic, to enter your name, surname, business name and website name. Once this is done, the account is configured. <\/span> There are different campaigns on Google Ads, let’s find out what they are, what the differences are and the objectives you can achieve. <\/span><\/p>\n Before creating a campaign on Google Ads it is important to know the differences of each type of campaign because it will allow your online store to achieve the objective you have set yourself.<\/span><\/p>\n To simplify, let’s start with an in-depth look at 3 main Google Ads campaigns and then leave some space for information on the other types of campaigns. Let’s look at them together. <\/span><\/p>\n Search campaigns<\/b> consist of showing the selected target all the results related to the search carried out on Google. In this sense, when the user’s search intent corresponds to the keywords you used to build the ad, the ad is shown on the search engine among the first paid results.<\/span><\/p>\n Ads relevant to the needs that users are searching for can be text ads, shopping ads and video ads that will be displayed on Google search sites or on partner sites. <\/span> Display campaigns<\/b>show ads on the Google Display Network and allow you to reach specific users who are within websites or in Google apps such as YouTube and Gmail. <\/span> The goals of <\/span>display ads <\/b>are: <\/span><\/p>\n Shopping campaigns<\/b> show ads to users who search for your e-commerce products. <\/span> When you want to advertise your online store, you can choose between two types of ads: <\/span>Product Shopping Ads<\/b> that are created based on your product data, and <\/span>Local Inventory Ads<\/b> that are created based on your product data and inventory.<\/span><\/p>\n Ads appear on the Shopping tab, near search results, or on Google partner sites. <\/span><\/p>\n Shopping ads<\/strong> goals are related to: <\/span><\/p>\n Other possible campaigns to use are video campaigns and app campaigns.<\/span><\/p>\n Video campaigns<\/b>allow you to achieve objectives such as sales, leads, traffic to your website, site, product and brand reputation, reach and brand awareness.<\/span><\/p>\n App campaigns<\/span>incentivize the promotion of apps to get users to install the app on their device and create engagement with ads shown on Google Play, YouTube or other apps. <\/span> As anticipated, before creating a campaign you must activate and configure a Google Ads account, then you can proceed with the campaign settings:<\/span><\/p>\nGoogle Ads: how does it work?<\/h2>\n
\nA very simple procedure and in just a few steps you can immediately create your first advertising campaign.<\/span><\/p>\nGoogle Ads campaigns: differences and objectives<\/h2>\n
Search campaigns<\/h3>\n
\nThe objectives that can be achieved with <\/span>search ads <\/b>are: <\/span><\/p>\n\n
Campaigns display<\/h3>\n
\nIn display campaigns, you can segment your audience into<\/span>affinity audiences<\/b>and <\/span>in-market segments<\/b>to show your ads to people who might be interested in your products, <\/span>data segments<\/b>to re-show your ad and engage with site visitors, and <\/span>automatic targeting<\/b>of people who Google determines are best for your products.<\/span><\/p>\n\n
Shopping campaigns<\/b><\/h3>\n
\nShopping campaigns use product data that contains information about the products in your store. This data is used to show your products to people who search for them on Google. <\/span><\/p>\n\n
\nEven though each campaign has different purposes, they can be used in synergy to allow you to achieve the objectives set for your e-commerce.<\/span><\/p>\nHow to create a campaign on Google Ads<\/h2>\n
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Why promote and market online?<\/h2>\n