{"id":19365,"date":"2022-04-08T18:28:05","date_gmt":"2022-04-08T16:28:05","guid":{"rendered":"https:\/\/www.ottobix.com\/cornerstone-content-what-it-is-and-how-to-create-it\/"},"modified":"2025-05-14T09:57:25","modified_gmt":"2025-05-14T07:57:25","slug":"cornerstone-content-what-it-is-and-how-to-create-it","status":"publish","type":"post","link":"https:\/\/www.ottobix.com\/en\/cornerstone-content-what-it-is-and-how-to-create-it\/","title":{"rendered":"Cornerstone Content: What It Is and How to Create It"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Cornerstone Content: What It Is and How to Create It<\/h2>\n

Cornerstone content is simply very detailed content that aims to go into extreme depth, regarding a specific topic.<\/p>\n

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They are called “cornerstone” content because, given their essentiality, they are real cornerstones, conceptual foundations from which your readers can draw to better inform themselves on a certain topic<\/p>\n<\/blockquote>\n

In addition to helping your site to position itself well, cornerstone content helps above all to provide value to your readers and has the ability to establish you as an authority in your sector. Although this content strategy requires a lot of energy to be able to be implemented, it is not that difficult to put into practice.<\/p>\n\n

<\/h2>\n

Choose Your Cornerstone Content Topics Wisely<\/h2>\n

Cornerstone content is content that is designed to hold its value. To determine which topics will work for your audience, you need to know who your audience is and what they care about. Developing a marketing buyer persona can help you understand internally which segment your content is aimed at. Once you have determined your topics, you will need to conduct extensive keyword research and create a substantial, detailed, and useful post that can attract traffic for a long time. To do this, it is advisable to create cornerstone content on \u201cevergreen\u201d topics.<\/p>\n

<\/h2>\n

Use Title Tags and Heading Tags<\/h2>\n

Even the best content is worthless if no one can find it. To ensure that your content is easy to find and useful to your readers, make sure to make your titles concise and clear. Likewise, implement the best keywords on-page. This allows your content to appear more prominently in search engine results pages (SERP<\/a>) and ensures that Google users are able to find it without too much difficulty.<\/p>\n

 <\/p>\n

Links to Relevant Content<\/h2>\n

Your cornerstone content must be authoritative to be visible. It should also use internal and external links to rank prominently in Google’s SEO algorithms. Strong content should earn links from other authoritative sources, which means the content should be well-written and valuable enough for other bloggers to link to. Likewise, the content should use internal links to other valuable content on your site.<\/p>\n

 <\/p>\n

Cornerstone Content: Conclusion<\/h2>\n

Cornerstone content is one of the most important types of content a business can produce. Although this type of content takes longer to develop, you can produce valuable, useful, and highly visible content that readers will love for years to come.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none”…<\/p>\n","protected":false},"author":1,"featured_media":15894,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"obx_sintesi":"Cornerstone content is very detailed content that goes into extreme depth on a specific topic, acting as a conceptual foundation readers use to inform themselves. It helps a site rank well, gives value to readers and establishes you as an authority in your sector. Creating it means choosing evergreen topics based on your buyer persona, doing extensive keyword research, writing clear titles and using internal and external links.","obx_punti":"[\"Pick evergreen topics your audience cares about, using a marketing buyer persona to identify which segment the content is aimed at\", \"Concise, clear titles and well-chosen on-page keywords help the content appear prominently in search engine results pages\", \"Strong cornerstone content earns links from authoritative sources and links internally to other valuable pages on your own site\"]","obx_faq":"[{\"q\": \"What is cornerstone content in SEO?\", \"a\": \"Cornerstone content is very detailed content that goes into extreme depth on a specific topic. It is called cornerstone because it works as a conceptual foundation readers draw on to inform themselves about that subject. Beyond helping a site rank, it provides value to readers and can establish a business as an authority in its sector, which is why it is designed to hold its value over time.\"}, {\"q\": \"How do I choose topics for cornerstone content?\", \"a\": \"Start from who your audience is and what they care about, which a marketing buyer persona helps clarify by showing which segment the content targets. Then run extensive keyword research on the chosen topics and build a substantial, detailed and useful post. Evergreen topics are advisable, because cornerstone content is meant to attract traffic for a long time rather than for a season.\"}, {\"q\": \"Why is cornerstone content important for a business website?\", \"a\": \"Cornerstone content helps a business website in several ways at once: it supports good positioning in search engines, it provides value to readers and it establishes the business as an authority in its sector. It takes longer to develop than ordinary content and requires energy, but it is not difficult to put into practice and the result is visible content that stays useful for years.\"}, {\"q\": \"How should I use links in cornerstone content?\", \"a\": \"Use both internal and external links, because cornerstone content needs to be authoritative to rank prominently in Google's algorithms. Internally, link the cornerstone page to other valuable content on your site. Externally, the goal is to earn links from other authoritative sources, which only happens when the content is well written and valuable enough that other bloggers choose to link to it.\"}, {\"q\": \"How do title tags and headings help cornerstone content get found?\", \"a\": \"Concise and clear titles, together with the right keywords placed on the page, make cornerstone content easier to find and more useful to readers. This on-page work lets the content appear more prominently in search engine results pages, so Google users can reach it without difficulty. Even excellent content is worthless if nobody can find it, so titles and headings are not an afterthought.\"}]","obx_fonti":"[]","obx_revisione":"","footnotes":""},"categories":[3706],"tags":[],"yst_prominent_words":[],"class_list":["post-19365","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo-en"],"_links":{"self":[{"href":"https:\/\/www.ottobix.com\/en\/wp-json\/wp\/v2\/posts\/19365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ottobix.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ottobix.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ottobix.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ottobix.com\/en\/wp-json\/wp\/v2\/comments?post=19365"}],"version-history":[{"count":2,"href":"https:\/\/www.ottobix.com\/en\/wp-json\/wp\/v2\/posts\/19365\/revisions"}],"predecessor-version":[{"id":19367,"href":"https:\/\/www.ottobix.com\/en\/wp-json\/wp\/v2\/posts\/19365\/revisions\/19367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ottobix.com\/en\/wp-json\/wp\/v2\/media\/15894"}],"wp:attachment":[{"href":"https:\/\/www.ottobix.com\/en\/wp-json\/wp\/v2\/media?parent=19365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ottobix.com\/en\/wp-json\/wp\/v2\/categories?post=19365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ottobix.com\/en\/wp-json\/wp\/v2\/tags?post=19365"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.ottobix.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=19365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}