TikTok: Statistiche Utenti (2023), cos’è e come si usa

Tik Tok is a relatively new social media platform that has become popular around the world in recent years. It is a video sharing app that allows users to create short music or comedy videos and share them with other users. Tik Tok is especially popular among young people and teenagers, with many users using the app to show off their dancing or singing skills, or to share funny or entertaining content.

TikTok, what is it?

TikTok è stata sviluppata da un’azienda cinese chiamata ByteDance, che ha acquisito l’app musicale musical.ly nel 2017 e ha lanciato TikTok l’anno successivo. L’app è diventata rapidamente popolare in tutto il mondo, e oggi ha milioni di utenti in tutto il mondo. TikTok è disponibile in molti paesi, tra cui l’Italia, e gli utenti italiani possono utilizzare l’app per creare e condividere i loro video.

One of the most interesting features of TikTok is its user-friendly interface. The application offers a series of intuitive editing tools that allow users to edit their videos in a few simple steps. You can add music, sound effects, and filters to give your videos a personal and original touch.

TikTok, how to use it

TikTok has become one of the most popular social media platforms in the world, with billions of active users. This has attracted the attention of businesses, who see TikTok as a promising platform for advertising and marketing. Businesses can create engaging and entertaining content to promote their products and services to a wide audience. Using popular influencers and trends on the platform can help reach an even wider audience and increase brand visibility.

However, it is important to choose a reliable and experienced TikTok agency to get the most out of advertising on this platform. The agency should know the trends and dynamics of TikTok, and know how to make the most of its potential to achieve business goals. In addition, an experienced agency will be able to constantly monitor the results of the campaign and make any changes to optimize performance.

In short, using a TikTok agency can make a difference in the success of advertising on this platform, and help businesses achieve their marketing and growth goals.

TikTok User Statistics and Usage

1. Monthly Active Users: TikTok officially has over 1 billion monthly active users. For reference – active users of other social platforms: Facebook – 2.9B, YouTube – 2.2B, Instagram – 1.4B, TikTok – 1.0B, Snapchat – 500M, Pinterest – 480M, Twitter – 300M.
2. Total App Downloads: The TikTok app has been downloaded over 2.6 billion times worldwide, as reported by Sensor Tower in December 2020. In January 2021, TikTok had 62 million downloads. In the first quarter of 2020, the app had 315 million downloads, the best quarter ever for any app. 500 million of those came from India, 180 million from China, and 130 million from the United States. As of June 2020, TikTok has been downloaded 87 million times worldwide (7.5 million of which were in the United States).
3. US Monthly Active Users: TikTok now has over 138 million active users in the United States
   Among U.S. users aged 18 and over, Tik Tok had 22.2 million unique mobile visitors in January, 23.2 million in February, and 28.8 million in March. In April, that number jumped to 39.2 million, three times the 12.6 million who used the app last April, according to the most recent Comscore data provided to Adweek (note: Comscore only tracks users over the age of 18).
4. The percentage of U.S.-based TikTok users by age: 10-19 – 32.5%, 20-29 – 29.5%, 30-39 – 16.4%, 40-49 – 13.9%, 50+ – 7.1%. That means TikTok’s user base is aging.
5. Average Minutes Per User: TikTok users love the app. They spend an average of a HUGE 95 minutes per day (over 1.5 hours) on the platform.
6. Opens: A user opens the TikTok app 8 times per day.
7. Creation: 83% of TikTok users have posted a video.
8. US Audience – As mentioned, we estimate that TikTok has around 80 million monthly active users in the United States. 60% are women, 40% are men. 60% are between the ages of 16 and 24. 26% are between the ages of 25 and 44. 80% are between the ages of 16 and 34. This data comes directly from TikTok. Gen Z – 60% of TikTok users are Gen Zers. Gen Zers are trendsetters. Next year, 74 million people in the United States will be part of “Gen Z,” making it the largest generation of all.
9. Revenue: TikTok is estimated to bring in $500 million in revenue from the U.S. alone in 2020 (source).
10. Countries – Tik Tok is now available in 154 countries around the world (and 75 different languages).
11. According to Sensor Tower, TikTok was the second most downloaded app in the U.S. in November with 4 million downloads (behind only Disney+).
12. According to TechCrunch/Apptopia, TikTok’s Q4 2019 revenue grew by more than 300% compared to the same period the previous year.
13. Douyin, aka TikTok in mainland China, just hit 400 million daily active users (and the most active dance video creators have more than 60 years!).
14. A trending song is usually a trending Spotify song. It illustrates the platform’s true influence.
15. TikTok had 104 million downloads last month alone (a 46% increase from the year-ago period).
16. Engagement: It’s hard to quantify. But engagement on TikTok is incredible. Case in point: Jennifer Lopez recently posted the same video on Twitter and TikTok. She has 45 million followers on Twitter and 5 million followers on Tik Tok. The video on Twitter got 2 million views (on 45 million followers). The video on TikTok got 71 million views (on 5 million followers). So start using TikTok now! They recently started late-night programming which is no doubt training Gen Z to tune in at certain times on an appointment basis to watch TV from days gone by. Engagement has increased dramatically in the past few months. The New York Times reports that TikTok usage has skyrocketed since the start of the Coronavirus.
17. TikTok recently created a $1 billion Creator Fund. This money will be paid by TikTok.
18. TikTok just increased the maximum video length from 3 minutes to 10 minutes (originally 1 minute)
19. TikTok’s watch time per user is crushing its competitors, currently at 26 hours per month.
20. 29% of consumers who have TikTok installed on their phones use it every day, second only to Instagram at 39%.
21. 67% of teens use TikTok (second only to YouTube, according to a new Pew Research survey)
    Nearly half of Gen Z use TikTok and Instagram for search instead of Google, according to internal Google data.
22. 33% of TikTok users say they regularly get news from the app, according to Pew Research.
    Users currently spend 17.6 million hours a day on Instagram Reels, versus 197.8 million hours a day on Tik, according to The Wall Street Journal Tok.
23. TikTok SEO is huge (with tens of millions of searches per day).

TikTok SEO

TikTok SEO is an emerging trend, but it is not yet as widely adopted as SEO for traditional search engines like Google. TikTok is a relatively new social media platform that is rapidly gaining popularity, especially among young people.

As with any other website or social media platform, TikTok can benefit from SEO to increase organic traffic and content visibility. However, it’s important to keep in mind that SEO for TikTok can be different than SEO for traditional search engines and may require specific knowledge of the platform and its unique features.

TikTok: Conclusions

TikTok is a short and entertaining video creation app that is rapidly gaining popularity around the world. It is a fun and easy way to share your talents, passions and opinions with a global audience.

Stay updated for exciting new statistics about TikTok, the world’s most popular social media site.