For bed and breakfasts and other small accommodation providers, it is imperative not to underestimate the impact and importance of B&B sites. For most guests, their first impression of your property begins long before they arrive for their stay. In fact, many travelers will visit the website of your structure and many others, to evaluate where to stay. This stage of the decision-making process is a decisive moment. If your site is ugly, slow, old, and out of date, no one will want to book at your property.
Transactional Keywords
The choice of transactional and geographically relevant keywords is essential for the success of the site’s SEO strategy.
SEO Optimized Pages
Each page will be SEO optimized: your agency site will be eligible to dominate the first page of Google.
Strategic Backlinks
In order for your site to get on the first page, there is a need for a joint work between SEO optimization & strategic Backlinks.
The website for your B&B.
SEO & Design = Traffic & Reservations.
Travellers are looking for websites that load quickly, offer high-quality images and in-depth information. But above all, they look for websites that give them the opportunity to book online quickly and easily. Without a user-friendly website, you will not be able to compete in the hospitality business. B&B sites are the primary channel for acquiring online bookings. Be ready, with Ottobix.
Why are B&B sites a primary channel? Because B&B sites created by Ottobix have an integrated booking system, which allows you < /span>gets reservations without having to pay commissions to various middle-man, such as Booking, Airbnb, etc. This means that generates more revenue per booking. Furthermore, direct bookings through your B&B’s website build loyal guests. That’s why we integrate the following 12 features. into every site we build
Retina-Ready Layout
Premium Retina-Ready for stunning graphics.
UX/UI design
We design virtual itineraries for your audience.
Full Responsive Design
Perfect sites on every device.
Super fast
Ultra-fast sites for unobstructed surfing.
SEO Driven
To make you easily found on Google by your customers.
24/7 protection
We protect you at all times with a Premium SSL Certificate.
Analytics Ready
We optimize your site based on the data we collect.
According to the Law
Cookies & Privacy Policies in line with the GDPR.
Hosting Included
No additional fees for website hosting.
Social Integration
We integrate all social media on your website.
Premium Support
With you at all times to always support you.
Virtual Reality 360°
Virtual Showrooms & Interactive e-shops: the future.
Request strategic advice
Acquiring clicks at no cost thanks to SEO is the real competitive advantage
REACH THE 1st PAGEB&B sites that make the difference. Who work for you. H24.
A professional website covers much more than a mere representative role. As much as a website should reflect the beauty of your structure, it must above all be an automatic customer acquisition machine for your bed & breakfast. Your B&B’s website is your employee of the month: the one able to present you perfectly, able to convert with conviction and able to free up your time with an online booking system developed by the best programmers.
In order for your B&B’s website to become your best ally, it needs to drive traffic, that is, people enter it. A site that is graphically excellent but invisible on search engines is the mirror image of having the best B&B in the world, but in the Sahara desert: no one will go there. For this reason, every website we create is SEO optimized.
Customer acquisition
Websites are becoming an essential part of any business today and bed and breakfasts are no exception. Many consumers today use the Internet to search for information. They can access information about products and services from PCs and mobile devices when they need to. Having a website gives your B&B the online presence it needs to reach users on the web and convert them into paying customers.
SEO optimized B&B websites
There are many advantages in ‘have a website optimized for indexing on search engines. The B&B websites made by Ottobix are designed to appear to people who are your target group. For example, if your B&B is located in Pienza, in the Val d’Orcia, we will build your website so that it is optimized to appear to those people who are proactively searching Google for search queries such as “B&B Pienza“, or “Bed and breakfast Val d’Orcia“.
SEO optimized B&B websites
Expand your reach
Having a professional website for your B&B differentiates you and at the same time elevates you above the competition. Many people are more willing to trust an organization that has spent valuable time building and maintaining a website than one that hasn’t. Not only that, you can reach potential guests anywhere in the world. Websites have unlimited potential to reach audiences around the world.
Tailored SEO for your website
Google boasts three trillion searches a year: that’s why being visible on Google is a necessary solution for your bed and breakfast. Many people are looking for a hotel or bed and breakfast like yours right now, however they may not find it if your site hasn’t been optimized for search engine positioning. This is where local SEO proves to be really effective: i.e. not targeting generic and irrelevant keywords, but the so-called longtail keywords which are descriptive of the geographical location or some characteristics of your B&amp; ;B.
Tailored SEO for your website
Google boasts three trillion searches a year: that’s why being visible on Google is a necessary solution for your bed and breakfast. Many people are looking for a hotel or bed and breakfast like yours right now, however they may not find it if your site hasn’t been optimized for search engine positioning. This is where local SEO proves to be really effective: i.e. not targeting generic and irrelevant keywords, but the so-called longtail keywords which are descriptive of the geographical location or some characteristics of your B&amp; ;B.
Dilemma: PPC or SEO for your B&B?
Focusing on Google Ads (PPC) campaigns is an excellent investment in the short to medium term, as, as mentioned, it allows you to appear in the first position for certain keywords (e.g. “b&b Ravenna” or “bed and breakfast Rome“). The ideal solution is to combine a short-term strategy (PPC) with a long-term one (SEO), for a guaranteed competitive advantage.
Although Google PPC (pay-per-click) campaigns allow you to appear on the first page for certain keywords immediately for an investment, such ads do not tend to be trusted as much as ordinary organic results. That’s why according to Ottobix you need to opt for a solution that combines these two acquisition tactics (PPC & SEO).
