Google Ads campaigns that
turn clicks into customers.
Search, Display, Shopping, Performance Max and YouTube: we design and manage data-driven Google Ads campaigns that capture demand, reduce CPA and scale revenue profitably.
Why your Google campaigns
don’t generate ROI
Budget Burned Without a Strategy
Overly broad keywords, unoptimized manual bidding and no account structure lead to high CPC, low CTR and zero measurable conversions.
Low Quality Score
Irrelevant ads, slow landing pages and keyword mismatch lower your quality score, making you pay more per click than competitors.
No Reliable Tracking
Without advanced conversion tracking, server-side tagging and correct attribution, you don’t know which campaigns drive revenue and which burn budget.
Every campaign type,
one performance approach
Search Ads
Search network campaigns with keyword strategy, optimized match types, negative lists and high-converting responsive ads.
Display & Video
Banner and video ads across the Display Network and YouTube: audience targeting, curated placements and creative optimized for awareness and retargeting.
Shopping Ads
Optimized Merchant Center feed, Standard and Smart Shopping campaigns with segmentation by margin, category and target ROAS.
Performance Max
Automated cross-channel campaigns with asset groups, audience signals and conversion-based bidding to maximize results across the Google ecosystem.
Remarketing
Dynamic remarketing lists, RLSA and customer match to bring visitors back to complete the action with tailored messaging and differentiated bids.
Tracking & Attribution
GA4 setup, Tag Manager, enhanced conversions and server-side tracking for accurate attribution and decisions based on real data, not vanity metrics.
Optimized Search Ads,
maximized Quality Score
Every ad is built to maximize Quality Score: keyword relevance, high-converting copy and an optimized landing page. The result: lower CPC, better positions and more conversions with the same budget.
We continuously test headlines, descriptions and extensions to identify the winning combination for each keyword group.
See our approachProfessional Google Ads Campaigns | 6x+ ROAS Guaranteed
Every step of the funnel
tracked and optimized
Our Campaign Funnel shows the journey from impression to conversion in real time: CTR, conversion rate, CPC, CPA and ROAS for every active campaign.
We pinpoint exactly where the funnel loses efficiency, then apply targeted optimizations across keywords, bidding, ads and landing pages.
Request a free auditWhy choose Ottobix
for Google Ads
Certified Google Partner
Official Google Partner certification with access to beta features, dedicated support, exclusive insights and best practices validated by the Google team.
Quality Score Obsession
We obsessively optimize ad relevance, expected CTR and landing page experience to lower CPC and win auctions at the same budget.
Full-Funnel Strategy
Not just Search: we integrate Display, YouTube, Shopping and PMax into one coordinated funnel covering awareness, consideration and conversion.
Daily Optimization
Bid adjustments, negative keywords, ad A/B tests and daily budget reallocation to react to market signals in real time.
Advanced Tracking
GA4 setup, enhanced conversions, server-side tagging and data-driven attribution to measure the true impact of every euro invested.
Transparent Reporting
Shared dashboard with spend, impressions, CTR, CPC, CPA, ROAS and attributed revenue. No hidden data, full visibility on investment.
The Ottobix Google Ads process
in 4 steps
Analysis & Strategy
Audit of the existing account, keyword research, competitor analysis, KPI definition and campaign structure tailored to your goals.
Setup & Tracking
Account configuration, ad creation, advanced conversion tracking setup with GA4 and Tag Manager, campaign launch.
Optimization & Testing
A/B testing on ads, bid optimization, negative keyword management and Quality Score tuning to maximize conversions at a lower cost.
Scale & Reporting
Scaling profitable campaigns, expanding into new Google channels and periodic reporting with actionable insights and strategic recommendations.
Have questions about
Google advertising?
How long does it take to see results with Google Ads?
Early results typically appear within 2 to 4 weeks, depending on budget, competition and campaign structure. Performance improves over time thanks to daily optimization of bids, keywords and ads.
Do you manage only Search Ads or other formats as well?
We manage the full Google Ads ecosystem: Search, Display, YouTube, Shopping, Performance Max and remarketing campaigns. We choose the best mix based on your goals, industry and available budget.
What is the minimum recommended budget to start?
The ideal budget varies by industry and keyword competition. In general, we recommend a minimum of €1.500-€3.000 per month in ad spend to collect statistically meaningful data and enough conversions for optimization.
What does monthly campaign management include?
Management includes daily data analysis, keyword and negative list updates, A/B testing on ads, bid and Quality Score optimization, budget management and detailed reports with measurable KPI and strategic recommendations.
How do you measure campaign success?
We monitor CTR, CPC, conversion rate, CPA and ROAS with advanced tracking via GA4, Tag Manager and enhanced conversions. Every decision is based on real data, with a shared dashboard in real time.
Do I need a website to run Google Ads?
Yes, a website or an optimized landing page is essential to convert campaign traffic. If you don’t have one, we can build high-converting landing pages specifically designed for your Google Ads.
Ready to lead on Google
with campaigns that convert?
Request a strategic consultation and discover how our Google Ads campaigns can generate qualified leads and measurable revenue for your business.
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