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Google Ads

Google campaigns that
turn clicks into customers.

Search, Display, Shopping, Performance Max and YouTube. We design and manage data-driven campaigns that capture existing demand, lower acquisition costs and scale revenue profitably.

SearchShoppingPerformance MaxDisplayYouTube
Launch your campaign Free consultation
Ad Your product - Today's offer ROAS 6.2x CPA -38% QUALITY 9.2
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18M+
Budget managed (€)
6.2x
Average client ROAS
-38%
CPA after optimization
9.2/10
Average Quality Score
What we manage

Every format has
a precise job.

There's no one campaign that works for everything: there's the right mix for your goal and your margin.

Search campaigns

We capture people already searching for what you sell, with structure by intent, curated negative keywords and ads that speak the language of the search.

Structure by intentCurated negativesTested ads

Shopping and product feed

Shopping performance depends almost entirely on feed quality: titles, attributes and images that make it competitive in the right auctions.

Feed optimizationCatalog segmentationPriority by margin

Performance Max

We leverage automation and audience signals while keeping control over budget and conversion quality.

YouTube and Display

Visual formats to create new demand and win back people who've already visited without buying.

Landing pages and conversion

Driving traffic to a page that doesn't convert is the most effective way to burn through budget.

Tracking and attribution

Advanced conversions, first-party data and CRM integration to understand which clicks generate real customers, not just form fills.

Enhanced conversionsCRM integrationReal value per lead
The method

Budget follows
results.

The account isn't a list of campaigns switched on at random: it's a structure where every format covers a stage of demand and gets the share of budget its performance justifies.

Every week we shift resources toward what performs best and cut what doesn't produce, with the discipline of looking at return, not click volume.

Discover the method
BUDGET allocated by data SEARCH captures people already searching 45% of budget ROAS 7.1x SHOPPING curated catalog and clean feed 35% of budget ROAS 6.4x PMAX AND VIDEO new demand and remarketing 20% of budget ROAS 4.8x 18M+Budget managed6.2xAverage ROAS-38%CPA
Get started

Is your Google account
really performing?

We run a free audit of your campaigns and show you where budget is being wasted and how much you can recover.

Launch your campaign Free consultation

Free · No obligation · Response within 24h

How we work

How we work,
from launch to scale.

Four phases, one proven method. Select each stage to discover what happens.

Phase 01

Audit and strategy

We analyze the account, competition and margins to understand where there's room and which campaign mix makes sense.

  • Existing account audit
  • Auction competition analysis
  • Goal and KPI definition
Phase 02

Setup

We build structure, tracking and creative, verifying that every recorded conversion is genuinely meaningful.

  • Campaign structure
  • Conversion tracking
  • Ads and assets
Phase 03

Optimization

We continuously work on bids, audiences, negative keywords and ads, with constant testing.

  • Bid management
  • Keyword cleanup
  • Creative testing
Phase 04

Scale

Once returns are stable we increase investment in a controlled way, keeping a close eye on acquisition cost.

  • Gradual budget increase
  • New formats and markets
  • Strategically-read reporting
Frequently asked questions

Frequently asked questions
about Google Ads.

What's the minimum budget to get started?
It depends on the industry and the cost per click in your niche, but below a certain threshold there isn't enough data to optimize, and you risk spending without learning anything. During the analysis phase we calculate the realistic threshold for your market and tell you upfront, even if it means advising against the channel.
How long before you see results?
Traffic arrives from day one, but the first two to four weeks are needed to gather data and stabilize campaigns. Performance typically improves markedly between the second and third month, once the algorithms have enough conversions to work well.
Does Performance Max actually work?
It works well when tracking is clean and assets are high quality, less well when it's used as a shortcut to avoid properly structuring the account. We use it as part of the mix, not as a replacement for Search, and always with guardrails on budget and conversion quality.
Who owns the account?
You, always. We work on your own Google Ads account: if you ever decide to switch agencies, the history, campaigns and algorithm learning stay yours. Be wary of anyone who has you work on their account, because you can't take that asset with you later.
How are your fees calculated?
With a management fee set based on the account's complexity, not a percentage of spend. A percentage creates an obvious conflict of interest: whoever charges it earns more the more you spend, even when it doesn't make sense for you.
Do you also handle landing pages?
Yes, and that's often where much of the result is decided. We can build them ourselves or give your team precise guidance. Investing in campaigns without fixing the landing page is the fastest way to waste budget.
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