SEO Consultant

One of the most crucial parts of any SEO campaign is keyword research. Choosing the right keywords can mean the difference between a highly successful campaign and a low quality one, which is equivalent to wasting months ranking for keywords that don’t deliver tangible results.

Therefore, it is essential to be patient and seek outside advice if you have any questions about how best to proceed.

At Ottobix, we have developed a foolproof approach to keyword research and selection, which is based on how Google’s algorithms understand keywords, giving your site the best chance to be recognized and classified.

First, instead of opting for one-time keywords in different categories, our approach revolves around thematic keywords that can dramatically increase the potential reach of your content.

Another crucial part of keyword research is identifying opportunities with the greatest potential for ROI. That’s why we conduct in-depth research on your audience and develop buyer personas, which help us identify keywords that are most likely to succeed.

We also look for keywords that may have higher buyer intent, so-called transactional keywords, which means that people who type in those keywords are actively looking for solutions and are ready to buy the moment they find your website in the organic results.

Finally, we’ll look at your market landscape, identifying keywords that your competition ranks for, as well as keywords that have been missed by others and may be easier for you to index. your website.

SEO Audit is becoming a buzzword in the business world. But unfortunately, many SEO consulting services sell the idea of a thorough audit, but instead use to use automated bots and auditing tools that provide little actionable insight.

At Ottobix, we take SEO audits to the next level . We understand that when our clients hire a consultant SEO, they want insights from experts writing handwritten audits and not automatically generated by a software tool.

Sure, we use the most cutting-edge tools available, but our audits are performed by our specialists who will take the time to understand your business and your current SEO situation, including Local SEO putting together the complete picture of what works and doesn’t.

First, we thoroughly review your content and look for any serious issues to address, because, in the end, content is the main element that search engines look at when they find, evaluate and rank websites.

Next, let’s examine the general SEO structure of your site web and review our extensive list of over 200 optimization factors according to Google’s algorithms, checking your site for any obvious issues, and finding opportunities to improve your on-page SEO.

Once the necessary information has been gathered, our team will outline the steps to take, as well as the obstacles that will have to be overcome in order to have greater visibility on Google.

 

Technical SEO is an integral part of a complete SEO strategy and can be decisive and repay your efforts economically and operationally.

Unfortunately, technical SEO can sometimes get too technical, so you may need Ottobix’s best SEO consultants to make sure everything is set up correctly.

Starting from the basics, our team of specialists examines your site and verifies that all title tags and headins of the pages are optimized in terms of length and < em>word count, and ultimately contain the necessary keywords.

We can also rewrite (if needed) your meta descriptions according to SEO best practices making them even more persuasive to the reader.

Structure is another crucial part of Technical SEO, so our specialists will organize the hierarchy of your site’s pages so that Google can crawl them more effectively.

When these two elements are complete, we’ll review your site’s content and optimize keyword density to make sure your website isn’t considered spam by Google or readers.

It is impossible to imagine a SEO strategy without content. But creating content just for the sake of having it won’t necessarily help your site rank higher.

When creating a content-rich website to improve your SEO rankings, there are a few things you need to consider if you don’t want to waste time creating articles that will never make it to the first page, let alone the first place, on Google.< /p>First of all, you need to carefully consider the types of keywords you want to pursue.

At Ottobix, we leave the main keywords on the main page and use theme-related secondary keywords in the content, which ensures that two different pages with similar keywords do not fight for the same keyword < em>(keyword cannibalization).

Second, the content must be original and valuable because Google is now better than ever at sniffing out filler and unoriginal content. Our team of expert writers has helped clients find interesting topics for articles that will not only be indexed, but also read.

Finally, it is essential to optimize the content you create, using the correct anchor text for keywords, considering the ideal content length, and making articles easy to read (< em>readability) and to understand, both for human readers and for Google’s crawling robots (crawlers).

link building is the darkest part of the SEO world. Even white hat SEO companies often venture into “grey hat” SEO territory, using strategies that fall somewhere between the legal and the illegal, such as creating of spammy or PBN links.

At Ottobix, we don’t want to jeopardize your rankings and reputation with SEO strategies that are not encouraged by Google, so we only use the cleanest (and also the most effective) methods to build links and optimize your SEO off- site.

One of the most useful strategies is to search for the so-called broken links on semantically relevant websites, a completely ethical and even encouraged strategy to create, or rather, restore pre-existing links, useful for online users.

We will also make the most of the anchor text opportunities available, using our extensive experience and proven methodology to maximize the beneficial impact of each backlink (the so-called link juice ).

Finally, we’ll use our extensive range of tools, as well as our SEO experts, to find and get hyper-targeted backlinks from new domains to strategically relevant pages on your site.

If you think your SEO campaigns could perform better, or if you just want someone from the outside to provide some new ideas, Ottobix may be the SEO consultant you need.