Cornerstone Content: What It Is and How to Create It
Cornerstone content is simply very detailed content that aims to go into extreme depth, regarding a specific topic.
They are called “cornerstone” content because, given their essentiality, they are real cornerstones, conceptual foundations from which your readers can draw to better inform themselves on a certain topic
In addition to helping your site to position itself well, cornerstone content helps above all to provide value to your readers and has the ability to establish you as an authority in your sector. Although this content strategy requires a lot of energy to be able to be implemented, it is not that difficult to put into practice.
Choose Your Cornerstone Content Topics Wisely
Cornerstone content is content that is designed to hold its value. To determine which topics will work for your audience, you need to know who your audience is and what they care about. Developing a marketing buyer persona can help you understand internally which segment your content is aimed at. Once you have determined your topics, you will need to conduct extensive keyword research and create a substantial, detailed, and useful post that can attract traffic for a long time. To do this, it is advisable to create cornerstone content on “evergreen” topics.
Use Title Tags and Heading Tags
Even the best content is worthless if no one can find it. To ensure that your content is easy to find and useful to your readers, make sure to make your titles concise and clear. Likewise, implement the best keywords on-page. This allows your content to appear more prominently in search engine results pages (SERP) and ensures that Google users are able to find it without too much difficulty.
Links to Relevant Content
Your cornerstone content must be authoritative to be visible. It should also use internal and external links to rank prominently in Google’s SEO algorithms. Strong content should earn links from other authoritative sources, which means the content should be well-written and valuable enough for other bloggers to link to. Likewise, the content should use internal links to other valuable content on your site.
Cornerstone Content: Conclusion
Cornerstone content is one of the most important types of content a business can produce. Although this type of content takes longer to develop, you can produce valuable, useful, and highly visible content that readers will love for years to come.
