Introduction
TikTok Symphony is TikTok’s new suite of creative solutions, powered by generative AI. This innovative suite is designed to simplify the content creation process, helping creators and marketers turn ideas into reality easily and efficiently.
What is TikTok Symphony?
At the heart of TikTok’s vibrant community is a simple principle: creative content is the engine of growth. TikTok Symphony was introduced to make content creation easier than ever for marketers and creators of all sizes. This suite combines human imagination with AI power, allowing businesses to improve productivity and uncover valuable insights.
Symphony Assistant: Your Virtual Assistant
Symphony Assistant is an AI virtual assistant that guides you along your creative journey on TikTok. It can help you generate ideas, implement best practices, identify trends, and find inspiration. Here are some questions you can ask Symphony Assistant:
- “Show me what’s trending on TikTok.”
- “I’m new to making videos on TikTok. What are some best practices I should know?”
- “Show me the top-performing TikTok ads in [industry].”
- “Generate TikTok ideas for my brand [name], promoting [topic].”
- “Write a TikTok ad script for my brand [name], targeting [market], and [target audience].”
Symphony Creative Studio: AI-Driven Video Production
Symphony Creative Studio is a tool that turns minimal input into engaging videos in minutes. Here’s how it works in four simple steps:
- Import and Generate: Provide product details and assets or URLs, and AI will generate TikTok video variations in under 60 seconds.
- Translate to Reach the World: Adapt your message for global audiences with translations and dubbing in multiple languages.
- Digital Avatars: Select from a variety of pre-built digital avatars to narrate your content.
- Refine Before You Publish: Fine-tune videos with editing tools and export them directly to TikTok Ads Manager.
Ad Optimization with Symphony
Symphony offers several features to optimize your advertising campaigns on TikTok:
- Auto-Diagnose & Auto-Fix: Automatically detect and resolve compliance issues or optimization opportunities.
- Auto-Optimization: Generate engaging scripts, subtitles, and voiceovers for your videos.
- Auto-Generation: Create new video content based on existing product or asset URLs.
- AI-Powered Display Cards: Create eye-catching display cards.
- AI-Powered Carousel Images: Optimize product images for video shopping ads.
Digital Avatars to Scale Your Story
Symphony Digital Avatars help brands tell engaging stories with AI-generated avatars of real people. There are two types of avatars:
- Stock Avatars: Available in the Symphony Creative Studio workflow.
- Custom Avatars: Created to represent a brand spokesperson with multilingual capabilities.
For example, Vietnamese airline Vietjet created a custom avatar of their ambassador for a multilingual campaign, expanding their global reach.
GenAI Beta Club Participation
The GenAI Beta Club is a community for marketers who want to stay on the cutting edge of TikTok’s creative AI innovations. Sign up to get early access to new AI capabilities and work directly with the TikTok team to test and refine these innovations.
Conclusion
TikTok Symphony is designed to empower and amplify the human imagination, freeing your team to focus on the strategic and empathetic aspects of TikTok marketing. Sign up today to be among the first to use this powerful creative suite and take your creativity to new heights.
