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Technical SEO

Code speaks
to Google before
content does.

Core Web Vitals, crawl budget, indexing, sitemap, canonical, hreflang, and JavaScript rendering. We fix the technical issues that block your rankings.

Core Web Vitals Crawl Budget Indexing Site Speed JS Rendering
100/100 PageSpeed target
<2.5s LCP target
0 Tolerated crawl errors
200+ Technical checkpoints
The problem

The best content is useless
if Google can’t read it.

Slow site = lower rankings

Core Web Vitals out of range, LCP above 4 seconds, unstable CLS. Google demotes slow sites and users leave before they see your content.

Pages not indexed

robots.txt issues, duplicate canonicals, redirect chains, and orphan pages. Googlebot wastes crawl budget and key pages never make it into the index.

Mobile not optimized

Google uses mobile-first indexing. If your site isn’t flawless on mobile — layout, tap targets, viewport — you lose positions across the board.

What we fix

The technical infrastructure
behind rankings.

Core Web Vitals

LCP, INP, and CLS optimization to meet Google thresholds. Compression, lazy loading, font optimization, and critical CSS.

Crawl & Indexing

Robots.txt, XML sitemap, crawl budget optimization, noindex/nofollow management, and crawl error resolution in Search Console.

Redirect & Canonical

Redirect chain cleanup, canonical consolidation, duplicate content removal, and 404/410 issue resolution.

Mobile & Responsive

Mobile-first audits, viewport optimization, tap targets, font scaling, and real-device testing to ensure impeccable UX.

Structured Data

JSON-LD implementation and validation for all relevant schema. Testing with Rich Results Test and monitoring in Search Console.

HTTPS & Security

SSL certificate, HSTS, mixed content fixes, security headers, and injection protection. A secure site is a ranking signal.

The metrics

Core Web Vitals:
all green, no compromises.

Google measures your site’s user experience with three specific metrics: LCP (loading speed), INP (responsiveness), and CLS (visual stability). We optimize all three to exceed the “Good” thresholds — the prerequisite to compete at the top.

LCP below 2.5 seconds
INP below 200 milliseconds
CLS below 0.1 (visual stability)
PageSpeed Insights 90+ mobile
Test your Core Web Vitals
Core Web Vitals 3/3 Passed
LCP Largest Contentful Paint
4.8s 1.9s
Pass
INP Interaction to Next Paint
380ms 95ms
Pass
CLS Cumulative Layout Shift
0.28 0.04
Pass
PageSpeed Mobile 96/100
Googlebot
robots.txt
sitemap.xml
Homepage Indexed
/servizi/ 200
/blog/ 200
/old-page/ 301 →
/broken/ 404
canonical → Unique, correct URL
The architecture

Googlebot must find,
understand, and index everything.

Every page on your site must be reachable, crawlable, and indexable. We configure robots.txt, sitemap, canonical, redirects, and internal structure to guide Googlebot to what matters — and eliminate crawl budget waste.

Robots.txt and sitemap done right
Zero redirect chains or loops
Correct canonicals on every page
Optimize your architecture
Focus areas

6 pillars of
advanced technical SEO.

01

Site Speed Optimization

CDN, Brotli/Gzip compression, CSS/JS minification, critical path rendering, WebP/AVIF image optimization, and strategic preload.

02

Crawl Budget Management

Thin page removal, URL parameter handling, faceted navigation, pagination, and log file analysis to optimize crawling.

03

JavaScript SEO

Server-side rendering (SSR), pre-rendering, dynamic rendering for SPAs, and validation that Googlebot sees the same content as users.

04

International Technical SEO

hreflang implementation, subdomain vs subdirectory structure, Search Console geotargeting, and ccTLD strategy.

05

Log File Analysis

Server log analysis to understand how Googlebot crawls your site: what it visits, what it ignores, and where it wastes resources.

06

Edge SEO & Server Config

HTTP header setup, HSTS, CSP, server-level redirects, and CDN edge rules for performance and SEO security.

The method

From fragile infrastructure
to a solid technical foundation.

01

Technical Audit

Full crawl with Screaming Frog, CWV analysis, log file review, and Search Console checks to map every issue.

02

Priorities & Roadmap

We score issues by ranking impact and define an intervention roadmap with weekly sprints.

03

Implementation

Technical fixes, server configuration, CWV optimization, redirect cleanup, and schema markup. Deploy with pre/post testing.

04

Continuous Monitoring

Automated alerts on CWV, crawl errors, and index coverage. Monthly reporting with trends and new optimizations.

FAQs

Everything about Technical SEO
explained clearly.

What is technical SEO and why is it essential?
Technical SEO focuses on optimizing your site’s infrastructure: speed, crawling, indexing, security, and architecture. It’s the foundation for on-page and off-page — without a solid technical base, other optimizations lose effectiveness.
What are Core Web Vitals and how do they affect rankings?
They are three Google metrics that measure user experience: LCP (loading speed), INP (click responsiveness), and CLS (visual stability). Passing the “Good” thresholds is a ranking factor and also improves conversion rates.
What is crawl budget and why does it matter?
It’s the number of pages Googlebot crawls over a given period. If crawl budget is wasted on low-value pages (filters, duplicates, errors), key pages are crawled less often and indexed later.
My site is built with React/Vue. Is that a problem for SEO?
It can be if it’s not configured correctly. SPAs (Single Page Applications) require SSR or pre-rendering to ensure Googlebot sees the full content. Without these, pages can appear empty to the crawler.
How long does it take to fix technical issues?
It depends on site complexity. Critical fixes (CWV, indexing errors) typically take 2-4 weeks. A full technical optimization takes 1-3 months. Ranking impact becomes visible after Google’s next crawl, typically 2-6 weeks.
How do you monitor technical health over time?
We use Screaming Frog for periodic crawls, Search Console for errors and coverage, PageSpeed Insights for CWV, and automated alerts for regressions. Monthly reports with trends and action items.
200+ projects 4.9/5 Google Reviews 4 global offices Google, Meta, TikTok Partner
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Your site has technical issues
you can’t see.

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