Migrate without losing
a single ranking.
Domain, platform, or architecture change: we protect traffic, authority, and rankings with a surgical SEO migration process, proven across hundreds of projects.
The risks of a migration
without an SEO strategy
Organic traffic drop
Without an accurate redirect map, Google loses track of indexed pages and traffic can drop by 30-70% in the first weeks after launch.
Link equity loss
Backlinks built over years lose value if redirects do not transfer authority correctly to the new URLs, wasting months of link building.
Pages de-indexed
Canonical, robots.txt, or sitemap mistakes can remove hundreds of pages from Google’s index in just a few hours.
Every critical aspect,
under total control
1:1 URL mapping
Full mapping of every existing URL to the new destination, with matching logic for slugs, parameters, and query strings.
301 redirect engine
Implementation of optimized permanent redirects: no chains, no loops, maximum PageRank transfer.
Meta & Schema transfer
Migration of title, description, Open Graph, hreflang, and structured data to preserve SERP representation.
Sitemap & robots audit
Generation of the new XML sitemap, robots.txt verification, and crawl directives to ensure correct indexing from day one.
Staging validation
Crawlable staging environment with a 120+ technical check list before go-live: canonical, hreflang, Core Web Vitals.
Real-time monitoring
Post-launch monitoring dashboard: crawl errors, index coverage, ranking flux, and real-time traffic anomalies.
Data-led migration,
not guesswork
Every decision is backed by a dedicated control room that monitors, in real time, the status of every URL, redirect, and SEO signal throughout the entire transition.
Our Migration Control Panel tracks progress phase by phase, detects anomalies before they impact traffic, and generates automated alerts for timely intervention.
See the process Every URL tracked,
every redirect validated
Our Redirect Flow Map shows, in real time, the match between old and new URLs, including status codes, chains, and pages intentionally removed.
No post-launch surprises: every path is validated, every 404 is intercepted, and every removal decision is documented and strategic.
Request a free audit Why choose Ottobix
for SEO migration
Zero Downtime SEO
Surgical go-live planning: redirects activated in sync with deployment to eliminate any indexing gap window.
120+ Point Checklist
A proprietary protocol covering canonical, hreflang, robots, sitemap, schema, Core Web Vitals, and AI engine compatibility.
Built-in rollback plan
Every migration includes a documented, tested rollback plan, ready to use if post-launch KPIs do not meet the defined thresholds.
AI-Ready Architecture
The new structure is optimized not only for Google, but also for AI-driven answer engines like Perplexity, ChatGPT, and Gemini.
Multi-team coordination
Our strategists work alongside developers, designers, and content teams to ensure alignment at every migration stage.
Transparent reporting
Shared dashboard with pre and post migration metrics: rankings, traffic, crawl errors, index coverage, and recovery speed.
The Ottobix SEO migration process
in 4 phases
Discovery & Audit
Full crawl of the current site, ranking analysis, backlink mapping, and definition of pre-migration baseline KPIs.
Planning & Mapping
Creation of the 1:1 redirect map, metadata transfer, sitemap configuration, and staging environment setup.
Go-live & Validation
Coordinated deploy, redirect activation, new sitemap submission, indexing verification, and cross-device testing.
Monitoring & Tuning
48h of intensive monitoring, followed by 4 weeks of optimization to stabilize rankings and organic traffic.
Do you have questions about
SEO migration?
What is SEO migration and when is it needed?
SEO migration is the structured process of moving or restructuring a website — domain change, CMS platform change, full redesign, or URL architecture updates — with the goal of preserving organic traffic, rankings, and earned authority. It is needed whenever site changes may affect URLs, content structure, or the technical signals Google uses to rank pages.
How much traffic is typically lost during an SEO migration?
With an unmanaged migration, losses can reach 30-70% of organic traffic. With our structured process, the average loss stays under 5% in the first weeks, with full recovery — and often improvement — within 4-8 weeks after go-live.
What types of migrations do you handle?
We manage all major types: site redesigns with layout and UX changes, domain changes (including TLD changes), CMS migrations (WordPress, Shopify, Magento, headless), URL architecture restructuring, HTTP→HTTPS migrations, multilingual implementations with hreflang, and enterprise multi-site migrations.
How long does a full SEO migration take?
The planning and preparation phase typically takes 2-4 weeks, depending on site complexity. Go-live is scheduled with surgical precision. Post-launch monitoring continues for at least 4-6 weeks to ensure full stabilization of rankings and traffic.
How do you protect backlinks during the migration?
We run a full backlink profile audit before migration. Every URL with inbound links is mapped with a direct 301 redirect to the new destination, avoiding redirect chains that dilute PageRank. We also monitor links post-migration to catch any 404s.
Do you also upload and optimize content?
Yes. Our team can manage full content population on the new site, optimizing it for the new URL structure and ensuring that title, description, headings, image ALT, and structured data stay consistent with the overall SEO strategy.
Ready to migrate without
risking your rankings?
Request a strategic consultation and see how we can protect your organic visibility through every phase of the migration.
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