SEO Landing Page: 5 Tips to Make Them Work Best
The Landing Page is a fundamental lever in any acquisition strategy. Many companies do not fully exploit the potential of a SEO-optimized Landing Page. This is a shame since 53% of all Internet traffic begins with a search query. The home page of a website is fantastic because it can be addressed to many different types of audiences. It is the right place to showcase the best of what your site/company has to offer, with many different sections that address different clusters. The Landing page, unlike the home page, is a web page created explicitly as a pure acquisition lever. In this article we discover the fundamental factors of a successful landing page.
Keywords
While keywords are the foundation of any good SEO strategy, they have become less important when it comes to calculating the formula Google uses to determine SERPs for certain search queries, which also takes into account new parameters recently introduced (Core Web Vitals). As a result, Google is much less interested in keywords than it used to be. With constant algorithm updates, Google can capture the theme or concept of a site without keywords. It can then match those themes and concepts to searches, rather than the keywords themselves. Keywords are still valuable, but they are not the only SEO element you should focus on.
Communicating Relevance
The key aspect of landing page SEO is definitely relevance. Users form first impressions of your site incredibly quickly and will rely on it when they decide to shop with you. You may have the best keywords, built links, and rank first on Google for important keywords, but that means nothing if you can’t convert your visitors once they land on your site. You need to make it clear to users why they should shop with you.
Search Intent
When people search on Google, that search has a specific intent. The best landing page SEO clearly addresses the intent of visitors through that search. For example, if you know your site is getting traffic from searches for “cheap black couch,” it’s easy to buy a black couch from your landing page. Don’t just advertise the couch, sell it to satisfy the intent in the search. The same goes for question searches, which make up nearly a tenth of all search queries. Answer the question right on the first page. Knowing the intent behind searches and capitalizing on them yields great results from an on-site lead generation standpoint.
Clarity of Intent
The next key to landing page SEO is to make the interactions your users want really easy and intuitive. Landing page keywords are one thing, engaging the user and those keywords is another. If a customer wants to buy something, there should be an option to buy it right from the first page. If they want to browse or shop, make it easy for them to get there. If they want to see the best products in a category, show those categories or direct them to them. Also, reviews are incredibly helpful for extra interaction on products.
Constant Focus
The biggest focus in landing page SEO is that it should always be focused on what users want to do. If you have a large influx of users coming to your site looking for phone cases and all you do is advertise charging cables, your site won’t work. What customers are looking for should always be a top priority.
Mobile-first
Customers aren’t just using your site on a desktop. In fact, just over half of the world’s web traffic comes from phones. Ensuring your site looks as clean on mobile as it does on desktop is a must for landing page SEO. Of course, while creating a great mobile site is enough to keep customers from leaving, if you really want to impress users, go all out. Adapt or edit your content to be represented in the best and most harmonious way possible. Landing page keywords won’t impress and attract customers. Responsiveness will.
Ask your customers to vouch for you
This may seem obvious, but customers love social proof of a business’s success. It can make a huge difference in the benefits you get from SEO optimization of your landing page. And because of its high value to customers, it adds value to your Google ranking. Any review works, whether it’s a giant pile of numerical ratings or a really good testimonial. People will trust your brand because they know others have had good experiences with it.
More Reach
A specific benefit of socially generated content is increased reach. Reviews can touch on terms and topics beyond what you’ve established, allowing your brand to expand into a larger sphere of influence. The more consistent and up-to-date your reviews are, the better your site’s reach will be.
Stay Up to Date
Landing page SEO optimization is not something you do once and never think about again. It is a process that needs to be done consistently to get the same benefits. Your landing page and its keywords may be doing great at one point before suddenly falling off a cliff. Update your content to stay relevant and continue to attract new users. Your efforts here will not only be visible to visitors but also to Google. Google crawls sites for changes. If the site is maintained and updated for the current audience, it will greatly benefit its rankings. This is also a key that goes hand in hand with general SEO. The more you update, the more your efforts will pay off.
Conclusion
Overall, the most important thing you can do for your landing page SEO is to keep working on it. If you become complacent with your site, your visitors and Google will too. The more you update your site and get people talking about it, the more likely you are to rank well in Google and further saturate the Internet with your brand. Don’t settle for good. Always go above and beyond for your landing page.
