SEO editorial plan: what it is and why it is important
We all know that content planning carried out through the SEO editorial plan is fundamental in terms of positioning. The Internet was created to share ideas, information and data (content). Not only that, but search engines exist for the sole purpose of indexing, sorting and offering content that corresponds to what people are searching for.
Fresh and regularly updated content improves a site’s SEO, driving traffic and improving the site authority on search engines like Google.
SEO editorial plan: what is it
The SEO editorial plan consists of a written planning of the contents that must be published by a certain date on an editorial platform. SEO contents exist to attract traffic to search engines. Based on keyword research, the SEO editorial plan is specifically designed to answer selected specific search queries that potential customers will type into search engines.
What is fresh SEO content?
Fresh content is not existing content with a couple of minor updates that you reshare with a new publication date.
Fresh SEO content is:
- Completely new content, or
- Existing content that has been significantly improved.
- Where to put new SEO content
Since SEO content can – and should – live anywhere on your website, there’s no better place to add new SEO content than your blog.
That said, a blog is more likely to lend itself to adding new content on a regular basis. Plus, blog posts provide the opportunity to rank for various long-tail keywords related to your offering.
Why Fresh Content Matters for SEO
Fresh content only improves on-page SEO if it’s relevant to users interested in your services or products. Assuming your new content is both relevant and optimized for search, there are three key ways it can complement your SEO efforts.
1 – New Content Pages Attract Crawler Robots
Regularly adding new content entices search engines to stop and index your new pages. Every time search engines re-index your site, you have another opportunity to rank in search results.
When you update existing content with keywords related to a topic, you are broadening the range of queries it could rank for.
Keep in mind: Google doesn’t rank your content based solely on the number of keywords you have on your pages.
As you create new content related to your industry, you are amplifying your on-site User Experience and sending signals that search engines will interpret as trustworthy and authoritative.
The smarter search algorithms are, the more their preferences reflect human desires. In other words, quality matters.
As you create new content related to your industry, you are amplifying your expertise in the space and sending signals that search engines will interpret as trustworthy and authoritative.
2 – Fresh Content Encourages Return Traffic
From a purely human perspective, fresh content engages your website visitors, reduces bounce rate, increases session duration, and increases the number of page views per session.
When you continually add new content to your website, visitors who come there have more to explore. Likewise, maintaining a regular publishing cadence keeps people coming back to consume the insights and information you’re sharing.
A steady flow of traffic to your site not only sends authority signals to search engines, but it gives you the opportunity to encourage returning visitors to take the next step in the customer journey.
3 – New Content is Good for Link Building
Every new page you add to your website is a new opportunity to add some internal links to and from your other pages. A solid internal link structure transfers value from high-ranking pages to newer ones. Not only that, every high-quality content you produce offers another chance to get endorsements from trusted websites in the form of backlinks and increase credibility signals to your site.
SEO Editorial Plan: Outsourcing Content?
There are as many answers to this question as there are grains of sand on all the beaches in the world. Depending on your content needs, the size of your team, and the size of your budget, you may want to consider providing support for your content production process.
At Ottobix, there are a number of ways we support our clients in creating new SEO content. Whether you need help with keyword research, content strategy briefs, creating new content, or enriching existing content, our team can help.
In a Nutshell
To conclude, generating fresh content keeps your website fresh and in tune with what your target market is looking for. Online users want more content, and sharing the information they need can eventually convert them from one-time site visitors to loyal followers and repeat customers.
Whether you create all your content in-house or need help doing so, the most important thing is to get started!
