Types of Blog Posts: How to Write Effective and SEO-Optimized Articles
There are different types of Blog Posts and each of them is suitable for meeting the objectives you have set yourself to achieve in creating your content.
Do you already know how many and which types of blog posts can help you write effective articles useful for improving your SEO positioning within the search engine? We’ll tell you about it in this article.
6 Types of Blog Posts
Before giving you some rules on how to write effective articles, we list 6 types of Blog Posts.
1. Pillar
Pillar Posts are long, very informative and elaborate contents. They deal with a topic in a specific and exhaustive way, in fact, they can be considered as a guide that answers in detail all the frequently asked questions on a given topic.
Such exhaustive and detailed content is highly appreciated by Google, therefore it usually attributes a high rank.
From the SEO point of view, therefore, it is very useful and also guarantees a wide authority, reliability and competence in the eyes of users who read this type of content.
2.Cornerstone
The Cornerstone are contents that support the structure of a site or blog. Inside it the topics are essential and very useful for SEO positioning.
They are basic contents that explain what a company or a professional does, unlike the longer and more detailed pillars, these explain to people in a shorter but still explanatory content what to know before using a site, a service or a product of a company.
3. List Post
The List Post is a type of blog post that allows you to better organize what can be useful to the public who reads your content.
A bulleted or numbered list allows the reader to immediately have a valid and non-dispersive answer to satisfy his request.
It is advisable to use it when you want to provide a list of information such as tools, solutions, tips, books and much more.
4.Tutorial
The Tutorial post is the classic “How To”, how to solve a problem. It is one of the most effective models that allows a good positioning on Google and to improve the authority of your site.
You can transform this post, on easy recipes or mental well-being, as a complete guide that provides step-by-step help to the user on how to solve their request entered in the Google search bar. It is useful to accompany the guide with videos, images, and podcasts but also external links that refer to authoritative sources.
5. Review
The reviewarticle is a content that has the purpose of evaluating a product or service offered by a company in its entirety.
The person who writes reviews must be very competent because he must critically and impartially analyze the subject of the blog and highlight its positive and negative aspects.
6. Guest Post
The Guest Postis a type of external content that can increase the skills of your blog. They are written by external people and provide additional solutions to complete your content.
The ideal would be to organize a structured collaboration with a blogger with a sufficiently authoritative author profile who can help bring notoriety, quality and special content to your blog.
Writing effective and SEO-optimized articles: 6 rules
Let’s see 6 rules for writing effective and SEO-optimized articles.
1. Define the objectives
Defining the objectives is important for setting the text of the article and predicting what possible actions the user will take after reading your article.
When an article is aimed at promoting a product, you need to capture the user’s attention from the first lines, immediately highlighting the product’s advantages and explaining how it works in every detail.
If, on the other hand, you want to write an informative article, then you need to get straight to the point without beating around the bush and answer the question that the user asked in his search.
Two objectives could be:
- Site positioning on search engines: a good strategy and SEO optimization can ensure that content is found in Google results when people perform certain searches on a topic of interest to them. It is advisable to always write fresh and quality content, they are the ones most appreciated by Google and that guarantee a place among the top positions.
- Promote an e-commerce: the writing of the article must have a purely commercial style to highlight the products or categories present on the site.
2. Choose the topic
Before writing an effective and SEO-optimized article for your blog, you should be clear about the topic you want to write about.
You can choose the topic you are an expert in, for example investice do luxusních nemovitostí, which will allow you to create quality content. This is something that is rewarded by both Google and users, who will trust your expertise and see you as an authoritative source suitable for satisfying their searches.
Alternatively, you can analyze articles you have already written and understand if they have generated the best results or search for a topic, for example automotive technology, similar to your skills but which at the same time could be interesting for your target.
In addition to the internal analysis and research of the topic, you will have to do a competitor analysis to understand why they are in first position, what makes them special and how you can write content that is better and more complete than theirs.
Finally, carry out a search for keywords useful to satisfy the topics of your articles and verify through specific tools the specific terms that users search for in the search engine.
3. Keyword research
Each article written for the blog must be optimized for the keyword that you plan to use in your topic.
Keyword Research is a phase that involves the use of some tools that can help you understand the current trends of keywords in your sector and how many times people search for that particular word in search engines.
For example, in keyword research you may notice that users search for “best book on SEO” instead of “book on SEO”. This could give you the idea to write an article just on “the best book on SEO” or “the best book on SEO for beginners” and be even more specific towards the target you want to attract.
4.Build the structure of the article
Building the simple and clear structure of each article and organizing the various contents accordingly, for example online news, or journalistic insights, present on your site will allow readers and search engines to find them more easily. How to do it?
You need to build a structure that includes headings and subheadings for each paragraph in your article.
You start with the H1 title and it is good that it contains the keyword, then H2 a secondary and relevant subtitle in the eyes of Google and less relevant subtitles such as h3, h4, h5 and h6, subtitles useful to facilitate the reading of the article and give “air” to the text.
5. Write an SEO Friendly text
After having defined the structure of the article here you can start writing your SEO Friendly text:
- Introduction: it is the hook that allows you to keep the user’s interest alive until the end of reading. In the introduction you should insert the keyword of your topic, for example Cleanroom, in a fluent and coherent way without exaggerating.
- Headings and subheadings: Using headings in paragraphs is a way to both immediately communicate the salient points of the topic, for example men’s cosmetics, to search engines and to improve the readability of the article for users.
- Bulletin or numbered list: create a bulleted or numbered list when there are multiple points to go into in a paragraph or that you want to emphasize in your article, it helps improve the reading of the content.
- Internal and external links: insert links to pages within the site and relevant to the topic in order to help improve the ranking in the search of the pages and direct additional clicks to other content of yours.
- Keywords and synonyms: In addition to using them in the introduction, they should be present in the body of the text in the h2 subtitles and in the conclusion. It is important to insert the keyword in a natural way to help improve positioning and avoid over-optimization.
- Read and review: Reread the articles a couple of times and wait before publishing them, so that you can review them with a cool head and revise them if necessary.
6. SEO Optimize your article
After writing the content and inserting the keywords in a coherent and natural way, you can proceed with the optimization of the article.
The title is one of the most important things for SEO in which you will have to include the keyword from the beginning because it is the first thing that is shown in the search results.
A good Title Tag requires the use of a maximum of 60 characters and is accompanied by the Meta Description of 150-160 characters, not particularly relevant for SEO purposes but useful for providing an immediate description to the user who will immediately know what to expect within your article.
The URL is an element to be optimized with the keyword and can improve the ranking, it must be clear and readable, without special characters or numbers.
Finally, inserting the Alt Tag in the images helps the search engine to understand the context in which the image is inserted. Inserting images allows you to optimize the content in terms of ranking.
