Digital marketing: how to increase turnover with the web
Digital marketingis a set of marketing activities that, using digital technologies and tools, allows you to achieve marketing objectives, such as increasing turnover, launching a new product or service, improving brand awareness.
To achieve certain objectives, a company must take care of its online presence, use search engine positioning techniques, advertising strategies, social media marketing and email marketing.
Putting into practice a single strategy that includes online digital marketing tools (social, ads, email, SEO and website) can facilitate the acquisition of new customers and increase turnover.
In this article we discover the steps to take and the strategies to implement to achieve this goal.
Web opportunities to increase turnover
In a digital world where everything evolves quickly, you need to build your own digital identity and if the next step is to increase your company’s turnover, digital marketing is one of the tools suitable for doing this.
To increase turnover with digital marketing you can work on two different fronts: you can choose to make an investment in advertising and get immediate results or focus on content production or organic positioning to get long-term results.
The ideal is to create a balanced plan to carry out step by step that can help not only consolidate your digital presence but also increase your turnover.
Site optimization
The site is the “digital” business card of a company. It is the basis of the construction of the online identity of a company, for example an expert in AR for Art, taking care of it is the best way to retain customers and attract new ones.
In order for it to be a useful digital tool for increasing turnover it should be well optimized. Here’s how it should be:
- Responsive that is, it should be easy to consult the site from a PC and mobile devices. Just think of the numerous searches that the user can perform when away from home. In this sense, the site can be the solution to the consumer’s needs.
- Intuitive and simple: in this case we can mention the user experience. Focus on this aspect to accompany the user step by step through the pages and to perform actions in the simplest way possible through the CTA (call to action).
- Fast: the site pages must open quickly, the user does not want to wait. If they are looking for information or want to buy your product, they want to do it in the shortest time possible, otherwise they will abandon the page immediately.
- Rich in informative content: it is essential to have a company blog in which to insert valuable resources that can be of interest and useful to your customers.
Having come this far, it is appropriate to highlight that there is no optimization without analysis. Analyzing the results and progress of the work done is the basis of every strategy, which allows you to improve where there have been errors and to continue to attract new users and potential customers to the site.
Seo Positioning
SEO (search engine optimization)allows you to improve the positioning of a site within search engines and can help increase a company’s turnover.
The goal to achieve, in this case, is to intercept numerous users who are looking for certain information on the features of a product or service.
Building, in this sense, quality content with titles and subtitles, paragraphs with keywords that represent the intent of your buyer persona and paying attention to title tags, meta descriptions, can allow a company to: increase traffic to the site, climb to the top within the serp and stand out from competitors.
Not only articles, but also optimizing the product sheets of your e-commerce can prove to be an effective strategy for reaching potential customers.
Another aspect to keep in mind is local seo, if with seo the goal is to position yourself first on the serp, the goal of local seo is to locate a company or business in a specific physical address.
As mentioned, seo is a useful strategy to optimize the quality of pages and improve positioning on Google, but organic positioning alone is not enough to have a return on investment. It is advisable, in order for the site to be considered authoritative, to also dedicate space to link Building.
Social media marketing
Each social platform has now become indispensable in a strategy useful for attracting a specific target. Social media are an excellent vehicle for disseminating site content, keeping customers updated on new products and services and current offers.
Increasing company turnover by attracting the public to the site is possible if for each user who wants to convert to the purchase of a product or service and for each platform used by the user, a different message is built to communicate.
Sharing content and stimulating the interest of the target increases the possibility of consolidating the company reputation on the web. And, once you have acquired authority and trust from your target, the next natural step is the sale which can lead to an increase in company turnover.
Therefore, exploit the power of each social network, whether it be Facebook, Instagram, LinkedIn or Tik Tok, to reach straight into the minds of different users who could become potential customers.
Email marketing
Email marketingis a very powerful digital tool. Compared to other types of promotion, email marketing is one of the methods that generates the highest conversion.
Emails, which can be newsletters or DEMs, are sent to users who have already shown interest in what you are selling. They have already visited the company’s website and left their contact details.
In this case, it is important to know how to seize this opportunity, that is, to feed the user with informative content or to stimulate him to finalize a purchase by providing him with a promotion, so that he becomes a customer.
Specifically, using this tool to increase turnover can be useful if:
- you create a segmentation of the target
- you create personalized quality content by paying attention to the phase of the funnel in which your target is located
- you stimulate the interest of the target to attract them to the site and push them to purchase your brand’s product or service
Paid advertising
We have mentioned tools that allow you to work organically and therefore achieve long-term results. But to increase a company’s turnover, paid advertising cannot be overlooked.
Advertising campaigns are a valid tool that allows you to reach potential customers, to increase sales in your e-commerce, to generate leads interested in your products and services and to increase visits to the website.
If the previous phases of the organic strategy inform the customer and allow you to create a relationship of trust between customer and company, with advertising campaigns you can direct the user in a few steps to make the purchase in the shortest possible time.
In this case, users perform a specific action: they reach your site or e-commerce by clicking on an ad they found on the search engine or that reached them on a social page.
In this regard, we focus on Google Ads ads that allow you to gain visibility among the first results of the search engine.
Ads on Google Ads can be built based on specific keywords or geographic positioning. In the first case, the ads will be displayed based on the keyword entered by the user through a Google search. In the second case, the ads will be displayed by users who are in that specific geographic area set when creating the campaign.
It is important to build your target before making an advertisement in order to allow those who are really interested to find your company and have, with a simple advertisement created with keywords relevant to your business, a greater possibility of reaching numerous potential customers and increasing the company’s turnover.
Ads created on Facebook Ads are a different matter. In this case, the ads are not displayed to those who perform a search or are looking for your brand, but are aimed at a well-defined target of users who may be interested in your company and your commercial product.
Conclusion
Social networks, paid ads, SEO positioning, email marketing and website, if used in the right way can guarantee excellent results for your business.
Digital marketing offers numerous potentials, you need to be clear about the objective to achieve and if this is the increase in turnover it is good to think of a strategy that includes one or more of these digital tools.
