The email that sells.
Automatically.
Newsletters, automation sequences, nurturing and cart recovery: we build email marketing systems that turn contacts into customers and customers into repeat buyers — with the highest ROI of any digital channel.
Why your email marketing
isn't generating results
Generic Newsletters Sent to Everyone
Sending the same email to your entire database is the fastest way to end up in spam. Without segmentation, personalisation and relevant content, open rates collapse and unsubscribe rates climb.
Zero Automation
Without automated flows for welcome, nurturing, cart abandonment and win-back, you lose conversions every day. Your team sends emails manually while competitors sell while they sleep.
No Lifecycle Strategy
Every stage of the customer journey demands different messages: awareness, consideration, purchase, retention, advocacy. Without lifecycle mapping, you speak to everyone the same way — and convince no one.
Platforms, automations
and email strategies
Marketing Automation
Setup and management of automated flows on Klaviyo, ActiveCampaign, HubSpot and Mailchimp: welcome series, nurturing, post-purchase, win-back and behaviour-triggered emails.
Advanced Segmentation
Dynamic segments built on behaviour, RFM scoring, lifecycle stage, engagement level and purchase data — to send the right message to the right person at the right moment.
Email Copywriting & Design
Responsive templates, persuasive copy, tested subject lines and brand-consistent design. Every email is crafted to be read, clicked and converted — on every device.
eCommerce Email
Cart abandonment, browse abandonment, post-purchase, review request, restock reminder and predictive send: eCommerce-specific flows that recover lost revenue and increase LTV.
B2B Lead Nurturing
Educational drip campaigns, automated lead scoring, marketing-to-sales handoff and sequences personalised by industry and buyer persona. The bridge between marketing and sales.
Deliverability & Analytics
Sender reputation monitoring, domain warm-up, SPF/DKIM/DMARC authentication and a dashboard with open rate, click rate, revenue per email and attribution for every flow and campaign.
Automated flows that
sell 24/7
Every customer journey touchpoint has its own automated flow: from first contact to purchase, from post-purchase to win-back. The system works for you even while you sleep.
The result: automations generate on average 30% of total email revenue with zero manual effort after setup — and improve over time through the data they collect.
Configure your automations Every flow tracked,
every euro attributed
Our dashboard unifies open rate, click rate, conversion rate and revenue for every individual flow and campaign. We know exactly how much revenue each email generates.
Cart abandonment flows alone recover on average 14% of lost carts — revenue that without automation would be gone entirely.
Request a consultation Why choose Ottobix
for email marketing
Revenue-First Approach
We don't measure success by open rates: every email, flow and campaign is designed and measured on revenue impact. The email marketing P&L is always visible and fully attributable.
Behavioural Segmentation
Segments built on real actions — purchases, clicks, browse behaviour, engagement — not just demographics. Every contact receives messages relevant to their current behaviour.
Automation Architecture
We design automation architectures that scale: 10+ interconnected flows working in synergy to cover every customer journey touchpoint without overlap.
Deliverability Management
Continuous monitoring of sender reputation, inbox placement, DNS authentication and strategic warm-up. If your emails don't reach the inbox, they don't exist — and we make sure they do.
Integrated Copy & Design
Dedicated copywriters with persuasion design expertise and designers specialised in responsive email. A/B-tested subject lines, body copy that converts and CTAs that drive clicks.
Continuous Testing
Systematic A/B tests on subject lines, send time, content, layout and CTAs. Every campaign is a learning opportunity and every flow is progressively optimised with real data.
The Ottobix email
marketing process
Audit & Strategy
Database analysis, existing email audit, customer journey mapping and definition of the segmentation strategy, automation flows and editorial calendar.
Setup & Build
Platform configuration, DNS authentication setup, template design, segment creation and building of the core automation flows: welcome, nurturing, cart recovery and post-purchase.
Launch & Execute
Flow activation, newsletter calendar launch, real-time deliverability and performance monitoring. Every send is optimised for timing, segmentation and content.
Optimize & Scale
Continuous A/B testing, data-driven flow optimisation, new automation additions, segment expansion and programme scaling with monthly revenue impact reports.
Questions about
email marketing?
Which email marketing platform do you recommend?
It depends on the business. For eCommerce we recommend Klaviyo for its native Shopify integrations and advanced segmentation. For B2B, HubSpot or ActiveCampaign for the integrated CRM and lead scoring. For SMEs with simpler needs, Mailchimp remains a solid choice. We assess the most suitable solution together.
How many emails can I send without landing in spam?
It's not a question of volume but of quality and relevance. With the right segmentation, you can send more emails to engaged contacts and fewer to those who don't interact. We manage deliverability through DNS authentication, domain warm-up and continuous sender reputation monitoring.
How much does an email marketing programme cost?
Ottobix programmes start from €1,200/month for newsletter management plus 3–4 basic flows. Full programmes with 8+ flows, A/B testing, advanced segmentation and reporting start from €2,500/month. Platform costs (e.g. Klaviyo, from €20/month) are additional. Average ROI is 42x.
Which automated flows do you implement for eCommerce?
The core flows are: Welcome Series, Cart Abandonment, Browse Abandonment, Post-Purchase, Review Request, Win-Back, VIP/Loyalty, Restock Reminder, Price Drop Alert and Birthday/Anniversary. Every flow is customised to the brand and progressively optimised with data.
Do you manage newsletters as well as automations?
Both. Automations generate passive revenue, but newsletter campaigns are essential for seasonal promotions, product launches, editorial content and keeping the database engaged. We define a monthly editorial calendar integrated with the automations.
How do you measure email marketing ROI?
We track attributed revenue for every individual email and flow using last-click and assisted attribution models. Monthly dashboard with revenue per flow, revenue per campaign, cost per conversion, incremental LTV and comparison with other channels. Every euro invested is fully traceable.
Ready to turn email
into a revenue engine?
Request a free audit and discover how much revenue your email marketing is leaving on the table — and how automation can recover it on autopilot.
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