More conversions.
Same traffic.
A/B testing, heatmap analysis, UX optimization and funnel redesign: we turn the traffic you already have into leads, sales and revenue — driven by data, not opinions.
Why your site isn't converting
as much as it should
High Traffic, Low Conversions
You're investing in SEO and paid media to drive traffic, but your site loses 96% of visitors without getting them to act. Every unconverted click is wasted ad spend.
Opinion-Based Decisions
You change button colours, move elements and redesign pages because they "look better." Without behavioural data and testing, every change is a blind bet on your revenue.
Leaky Funnel
Forms too long, 5-step checkouts, invisible CTAs, slow pages. Every friction point in the funnel is an exit point for your potential customers — and you don't know where you're losing them.
Tools, methodologies
and CRO expertise
A/B & Multivariate Testing
Controlled tests on headlines, layouts, CTAs, forms and checkouts with statistical significance. Every variant is measured against real conversions, not vanity metrics.
Heatmap & Session Recording
Visual analysis of user behaviour: where they click, where they scroll, where they drop off. Hotjar, Microsoft Clarity and enterprise tools to uncover the why behind the numbers.
UX Audit & Heuristic Review
Expert analysis of usability, information architecture, microcopy and navigation flows based on Nielsen heuristics and conversion design best practices.
Landing Page Optimization
Headline, social proof, above-the-fold layout, form design and CTA hierarchy optimized to maximise the conversion rate of every landing page in your funnel.
Funnel Analysis & Redesign
Full conversion funnel mapping with drop-off point identification, micro-moment analysis and flow redesign to reduce friction at every stage.
Checkout & Form Optimization
Field reduction, intelligent auto-fill, progress indicators, trust signals and error handling to push checkout completion rates above 70%.
Every decision tested,
every hypothesis validated
We never change anything without testing it first. Every modification to your site is formulated as a hypothesis, validated through controlled split tests and measured against the metric that matters: real conversions.
The result: a continuous optimisation programme that improves the conversion rate month after month, with statistically significant data-driven decisions.
Discover our process Every funnel step
analysed and improved
We map the entire conversion journey and pinpoint exactly where users abandon: the drop-off from form start to conversion is often where the biggest gains are hiding.
By reducing friction at every funnel stage, your acquisition costs fall and revenue per visitor grows — without spending an extra euro on media.
Request a CRO audit Why choose Ottobix
for CRO
Data-Driven Framework
No opinion-based decisions: every test starts from quantitative data (analytics, heatmap) and qualitative insight (session recording, survey), with explicit hypotheses and pre-defined success metrics.
Statistical Significance
We never declare a winner until the test reaches 95%+ confidence. No early stops or premature decisions: every result is statistically robust and replicable.
Revenue Impact Focus
We measure every test against revenue impact, not vanity metrics. A CTR increase is irrelevant unless it translates into more conversions and revenue. The P&L drives every decision.
Full-Funnel Approach
We don't just optimise the landing page: we work across the entire journey from ad click to thank-you page, including email nurturing, checkout, upsell and post-purchase flows to maximise LTV.
Research-Backed Hypotheses
Every test hypothesis is grounded in behavioural research: cognitive psychology principles, decision biases and validated usability patterns. We test with method, not at random.
Cumulative Knowledge Base
Every test — winner or loser — feeds our knowledge base. The learnings from 200+ tests run inform future hypotheses and accelerate results for every new project.
The Ottobix CRO
process
Research & Audit
In-depth analytics analysis, heatmap and session recording setup, heuristic UX audit and user survey to map conversion problems and identify the highest-impact opportunities.
Prioritisation & Roadmap
ICE framework (Impact, Confidence, Ease) to prioritise test hypotheses: we start with the changes offering the highest impact/effort ratio to generate results quickly.
Test & Measure
Variant design, test implementation, real-time monitoring and results analysis. Every test runs until the required statistical significance is reached.
Learn & Iterate
Winner implementation, learning documentation, roadmap update and next test launch. CRO is a continuous programme, not a one-shot project.
Questions about
conversion rate optimization?
What is CRO and why does it matter?
CRO (Conversion Rate Optimization) is the discipline that optimises your website or landing page to turn a higher percentage of visitors into leads or customers. It matters because it improves the performance of traffic you already have: increasing the conversion rate from 2% to 3% equals +50% more conversions without spending an extra euro on advertising.
How much traffic do I need to run A/B testing?
To obtain statistically significant results, we recommend at least 1,000 visitors per month on the page being tested. With lower traffic, tests take too long or don't reach significance. In these cases we work with qualitative approaches (UX audit, heatmap, user testing) that don't require high volumes.
How long does it take to see results?
First quick wins arrive in the first month through visible usability fixes. A structured CRO programme produces significant uplift from the second or third month. CRO is a continuous process: every month the conversion rate improves as new tests and learnings accumulate over time.
What tools do you use for CRO?
Our stack includes Google Optimize/VWO for A/B testing, Hotjar and Microsoft Clarity for heatmap and session recording, Google Analytics 4 for funnel analysis, and custom tools for qualitative surveys and feedback. The stack is customised based on each project's requirements.
Does CRO work for eCommerce and B2B too?
Absolutely. For eCommerce we work on product pages, checkout, cart abandonment and upsell. For B2B we optimise landing pages, lead generation forms, demo requests and nurturing. The methodologies adapt, but the data-driven framework is the same.
How much does a CRO programme cost?
Ottobix CRO programmes start at €1,500/month for a base programme (audit + 2–3 tests/month) and scale based on page volume, funnel complexity and testing objectives. The average ROI is 3.8x: for every euro invested in CRO, our clients generate an average of €3.80 in additional revenue.
Ready to turn traffic
into conversions?
Request a free CRO audit and discover where your site is losing conversions — and how much revenue you could recover with a structured optimisation programme.
Free · No commitment · Response within 24h
