Data that becomes
better decisions.
We design and implement complete Business Intelligence ecosystems: from data collection to executive dashboard, we turn your company's raw numbers into actionable insights that drive growth and profitability.
Why your company
still decides in the dark
Data Everywhere, Insights Nowhere
CRM, ERP, Google Analytics, social media, email marketing: every platform holds its own data, but no one cross-references them. Without a unified view, each department operates on its own version of reality.
Manual Reports That Arrive Too Late
Teams spend hours exporting CSVs, pasting them into Excel, building charts and emailing them around. By the time the report is ready, the data is already stale. Decisions are based on information that is weeks old.
Unreliable Tracking in the Post-Cookie Era
iOS 17, consent mode, ad blockers and the end of third-party cookies have made client-side tracking unreliable. Up to 40% of conversions go untracked. Your campaigns look less effective than they actually are.
Technologies, platforms
and BI expertise
GA4 & Server-Side Tracking
Advanced GA4 setup with custom events, enhanced e-commerce and server-side tracking via GTM Server to recover up to 30% of data lost to ad blockers and consent mode.
Data Warehouse & ETL
Data centralisation in BigQuery, Snowflake or Redshift with automated ETL pipelines. Every data source — CRM, ERP, ads, web — flows into a single, queryable source of truth.
Dashboard & Visualisation
Interactive dashboards in Looker Studio, Power BI or Tableau: real-time KPIs, dynamic filters, dimension drill-downs and scheduled automated reports for CEOs, marketing and sales teams.
Attribution Modelling
Data-driven attribution models that go beyond last-click: understand the true contribution of every channel, campaign and touchpoint in the conversion path to allocate budget with precision.
Predictive Analytics
Predictive models for churn prediction, customer lifetime value, demand forecasting and lead scoring. Not just understanding what happened, but anticipating what will happen so you can act first.
Consent & Privacy
Consent Mode V2 implementation, GDPR-compliant cookie banners, privacy-safe server-side tracking and data modelling to estimate missing conversions without violating user privacy.
From raw data
to actionable insight
We build pipelines that collect data from every source — website, CRM, ads, ERP, email — clean, transform and centralise it in a single data warehouse to eliminate silos and duplications.
The result: a single source of truth where marketing, sales, finance and the C-suite access the same numbers, in the same format, updated in real time.
Discover our pipeline Dashboards that C-level
executives actually want to use
Revenue, MRR, CAC, LTV, channel attribution and revenue vs target — all in one interactive dashboard updated in real time. Every role sees the relevant KPIs without noise or clutter.
Automatic alerts when a KPI moves outside an acceptable range, scheduled email reports and drill-downs by campaign, product, segment and time period.
Request a demo Why choose Ottobix
for Business Intelligence
Single Source of Truth
One data warehouse where all company data converges. No more conflicting versions of reality across marketing, sales and finance: everyone looks at the same numbers.
Post-Cookie Tracking
Server-side tracking via GTM Server, Consent Mode V2 and data modelling recover up to 30% of lost data. Your campaigns are performing better than you think — we prove it.
Self-Service Dashboards
Interactive dashboards every role can explore independently: filters, drill-downs, exports and report scheduling. Zero IT dependency to access the data you need.
Data-Driven Attribution
Multi-touch attribution models that reveal the true contribution of every channel and campaign. Allocate budget where it genuinely drives conversions, not where it merely appears to.
Report Automation
Reports generated and distributed automatically: daily for marketing, weekly for management, monthly for the board. No manual exports, no copy-pasting into Excel.
Privacy & Compliance
Privacy-by-design architecture with Consent Mode V2, GDPR-compliant server-side tracking and configurable data retention. Accurate data in full compliance with European regulation.
The Ottobix BI
implementation process
Audit & Strategy
Audit of existing tracking, data source mapping, definition of priority KPIs by role and target data architecture design with selection of the optimal platforms.
Tracking & Pipeline
GA4, GTM and server-side tracking implementation, Conversions API setup. Data warehouse configuration with automated ETL pipelines from every company data source.
Dashboards & Models
Interactive dashboards built for each stakeholder, attribution models, automatic alerts and scheduled reports. Data validation with cross-checks across all sources.
Training & Optimize
Team training on reading and using the dashboards, continuous tracking optimisation, addition of new metrics and evolution of predictive models as real data accumulates.
Questions about
Business Intelligence?
What does a Business Intelligence project include?
A complete BI project includes: audit of existing tracking, advanced GA4 and GTM setup, server-side tracking implementation, data warehouse configuration (BigQuery), ETL pipelines for all data sources, interactive dashboards in Looker Studio or Power BI, attribution models and team training.
How much does it cost to implement a BI ecosystem?
A basic setup (advanced GA4, GTM, 2–3 Looker Studio dashboards) starts from €5,000–10,000. A full ecosystem with server-side tracking, data warehouse, multi-source ETL pipelines, attribution modelling and enterprise dashboards ranges from €15,000 to €40,000+, with cloud infrastructure costs of €200–800/month.
Why is server-side tracking necessary?
Client-side (browser) tracking loses up to 40% of data due to ad blockers, Safari ITP, consent mode and iOS restrictions. Server-side tracking moves data collection to the server, recovering a significant portion of those lost conversions and improving data accuracy for business decisions.
Which dashboard platforms do you work with?
We work with Looker Studio (formerly Data Studio) for most projects thanks to its native integration with BigQuery and Google Ads. For enterprise requirements with advanced governance and complex datasets we use Power BI or Tableau. The choice depends on your IT stack and specific needs.
How long before we see the first results?
The first dashboards with live data are operational within 3–4 weeks. A complete ecosystem with all integrations requires 8–12 weeks. Predictive and attribution models improve over time: after 3–6 months of historical data they reach peak accuracy.
Is the tracking GDPR-compliant?
Yes. We implement Google Consent Mode V2, cookie banners compliant with European regulation and server-side tracking with configurable data retention. We use data modelling to estimate conversions from users who do not consent, without collecting unauthorised personal data.
Ready to turn data
into better decisions?
Request a free consultation and discover how a bespoke BI ecosystem can give you complete visibility into performance, ROI and growth opportunities.
Free · No commitment · Reply within 24h
