Paid media campaigns that
conquer global markets.
Google, Meta, LinkedIn, TikTok: we launch and manage multi-country advertising campaigns with geo-specific targeting, localized creatives and strategic budget allocation to scale your business beyond national borders.
Why your international campaigns
fail to deliver results
Same Message, Different Markets
Replicating Italian campaigns abroad without cultural, linguistic and behavioural adaptation generates low CTR, high CPA and zero traction in new markets.
Budget Wasted Without Priorities
Without a per-market allocation strategy, budget distributes evenly across countries with radically different potentials and acquisition costs, burning margin.
No Cross-Market Tracking
Without unified attribution and per-country reporting, it's impossible to understand which markets perform, where to reallocate budget and which creatives work for each local audience.
Platforms, markets
and global expertise
Google Ads International
Search, Display, Shopping and Performance Max multilingual with localized keyword research, per-market bid strategy and geo-optimized landing pages.
Meta Ads Global
Multi-country Facebook and Instagram campaigns with audiences segmented by language, behaviour and local interest. Advantage+ and cross-border lookalike.
LinkedIn Ads B2B
Sponsored Content and InMail for international B2B lead generation: targeting by geography, industry, job title and company size on specific foreign markets.
Transcreation Ads
Cultural adaptation of copy, headlines and CTAs for each market. Not translation, but strategic rewriting with native copywriters and local behavioural insights.
Geo-Budget Allocation
Per-market budget allocation models based on TAM, local acquisition cost, seasonality and scaling potential to maximise global ROAS.
Cross-Market Analytics
Unified multi-country dashboard with ROAS per market, comparative CPA, cross-border conversion tracking and reports with actionable insights for every geography.
Every market, its own
native message
Every ad is culturally adapted for the target market: copy in the native language, visuals aligned with local expectations and CTAs tested for each specific audience.
The result: campaigns that don't feel "translated" but native, with CTR up to 3x higher than non-localized campaigns and significantly lower acquisition costs.
See our approach Every market tracked,
every investment optimised
Our cross-market dashboard consolidates data from all markets into a single panel with ROAS, CPA and conversions per country, platform and campaign in real time.
We identify where to scale, where to enter and where to reallocate budget to maximise overall return on international advertising investment.
Request a consultation Why choose Ottobix
for international paid media
Presence in 4 Global Offices
With offices in Dubai, Milan, New York and Prague, we have local teams who know the markets, preferred platforms and purchasing behaviours of each geographic area.
Native-Language Copywriters
Every market has its own native copywriter: no automated translations, but professional transcreation that respects the tone, culture and expectations of the local audience.
Multi-Platform Expertise
Google, Meta, LinkedIn, TikTok and local platforms: we know the ideal media mix for each market and optimise budget on the most profitable combination.
Dynamic Budget Allocation
Proprietary allocation models that rebalance budget across markets in real time based on performance, seasonality and scaling opportunities to maximise global ROAS.
Cross-Border Tracking
Advanced setup with Conversion API, server-side tracking and multi-touch attribution to track the customer journey even on cross-market and multi-device purchase paths.
Compliance & Privacy
Campaigns compliant with GDPR, CCPA and local regulations: consent management, data processing agreements and privacy-first technical setup for every target market.
The international
paid media process at Ottobix
Market Assessment
TAM analysis per market, study of local competitors, sector CPA/ROAS benchmark and definition of the expansion roadmap with priorities based on potential and cost of entry.
Localisation & Setup
Transcreation of copy and visuals for each market, multi-country tracking setup, advertising account configuration and campaign structure with A/B tests by language and creative.
Launch & Optimise
Progressive market-by-market launch with daily monitoring: bid optimisation by geography, creative rotation and budget reallocation on top-performing channels.
Scale & Expand
Scaling of winning markets, opening of new geographies and cross-market reports with comparative insights, expansion recommendations and growth forecasts.
Questions about
international paid media?
Which markets can you manage advertising campaigns in?
We manage campaigns across Europe, North America, Middle East and Asia-Pacific. With offices in Dubai, Milan, New York and Prague, we have direct coverage in the main markets and can activate campaigns in any geography supported by Google, Meta, LinkedIn and TikTok.
What is the difference compared to managing campaigns independently from Italy?
The key difference lies in localisation: copy written by native copywriters, visuals adapted to local cultural expectations, bid strategy calibrated to specific market costs and direct knowledge of platforms and purchasing behaviours in each target country.
How do you choose which markets to expand into first?
We analyse the TAM (Total Addressable Market) of each market, average acquisition costs in the sector, competitiveness of local paid media and brand readiness (materials, landing pages, fulfilment capacity). From this we build an expansion roadmap with priorities based on potential and cost of entry.
How do you manage creatives for different markets?
Each market receives dedicated creatives: not translation but complete transcreation with native copywriters, visuals adapted to local preferences and CTAs tested for each audience. Every variant is A/B tested to identify the winning combination market by market.
What is the minimum budget for an international campaign?
We recommend a minimum of €2,000–€4,000 per market per month to obtain meaningful data and effective optimisations. The ideal budget varies based on the number of markets, sector competitiveness and objectives. We often start with 2–3 priority markets before expanding.
How do you track performance for each market?
Unified cross-market dashboard with breakdown by country, platform and campaign. We monitor ROAS, CPA, conversion rate and revenue per market with weekly reports that include geography comparisons, local insights and budget reallocation recommendations.
Ready to take your business
into international markets?
Request a strategic consultation and discover how our international paid media campaigns can generate leads and sales in the most profitable global markets for your business.
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