Gucci and the power of irreverence in luxury

The Gucci Case: From a Directionless Brand to a Global Cultural Phenomenon

Gucci is today one of the most influential luxury brands in the world, synonymous with creativity, inclusivity, and aesthetic excess. But it wasn't always this…

Team OttobixSeptember 12, 2025

The Prada Case: How a Poor Material Became Luxury (and Paved the Way for Tech Fashion)

MARKETING

The Prada Case: From Technical Nylon to Digital Innovation in Luxury

Prada is today one of the most influential luxury brands in the world, a symbol of cultural avant-garde and aesthetic research. But its strength doesn't…

Team OttobixSeptember 2, 2025

ChatGPT-5 guida completa ai tre modelli e come usarli al meglio

AI

ChatGPT-5: A Complete Guide to the Three Models and How to Use Them Best

With ChatGPT-5, OpenAI has introduced a completely new approach: no longer a single model for everything, but three distinct versions, each with specific strengths. This…

Team OttobixAugust 11, 2025

MARKETING

McDonald’s Rebranding

McDonald’s: From Undisputed Fast Food to a Brand Focused on Health and Sustainability For years, McDonald’s was synonymous with high-calorie fast food, junk food, and…

OttobixJuly 29, 2025

MARKETING

The Return of LEGO: How a Rebranding Saved the King of Bricks

The Return of LEGO: How a Rebranding Saved the King of Bricks In the early 2000s, LEGO was on the brink of collapse. Too many…

OttobixJuly 16, 2025

MARKETING

The Red Bull Case: Why Red Bull Is Called That

The Red Bull Case: Why Red Bull Is Called That and How a Thai Idea Became a Global Icon Red Bull is now the world's…

OttobixJune 15, 2025

MARKETING

Why Is Häagen-Dazs Called That? The Truth Behind the Name

Why Is Häagen-Dazs Called That? The Truth Behind Ice Cream's Most Misleading Name Häagen-Dazs is one of the most famous and recognized ice cream brands…

OttobixMay 19, 2025

MARKETING

Why Is Lexus Called Lexus? The Story Behind the Luxury Brand Name

Why Is Lexus Called Lexus? The Secret Story Behind the Luxury Brand Name Lexus is now synonymous with luxury, reliability and Japanese technology, but few…

OttobixMay 10, 2025

MARKETING

The Burberry Case: How a Luxury Brand Almost Died (And Survived)

The Burberry Case: How a Luxury Brand Almost Died (and Saved Itself with a Brilliant Rebranding) Burberry is now one of the most prestigious luxury…

OttobixApril 12, 2025

MARKETING

10 Psychological Marketing Strategies That Make You Spend Without Realizing It

10 Psychological Marketing Strategies That Make You Spend Without Realizing It Have you ever bought something and immediately asked yourself: "But why did I do…

OttobixApril 5, 2025

The Ducati case: how a community became the brand’s most powerful marketing department

The Nintendo case: it has lost every technological war and always won the cultural one.

The Nutella Case: How a Jar Conquered the World Without Ever Surpassing the Market

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The Gucci Case: From a Directionless Brand to a Global Cultural Phenomenon

The Prada Case: From Technical Nylon to Digital Innovation in Luxury

ChatGPT-5: A Complete Guide to the Three Models and How to Use Them Best

McDonald’s Rebranding

The Return of LEGO: How a Rebranding Saved the King of Bricks

The Red Bull Case: Why Red Bull Is Called That

Why Is Häagen-Dazs Called That? The Truth Behind the Name

Why Is Lexus Called Lexus? The Story Behind the Luxury Brand Name

The Burberry Case: How a Luxury Brand Almost Died (And Survived)

10 Psychological Marketing Strategies That Make You Spend Without Realizing It

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