MARKETING Archivi - Page 4 of 5 - Ottobix

The Ray-Ban Case: From Function to Symbol of Freedom

The Ray-Ban Case: From Function to Symbol of Freedom

The Amazon Case: From the Biggest River to the Biggest Store on Earth

The Amazon Case: From the Biggest River to the Biggest Store on Earth

The Ferragamo Case: From Tradition to Contemporary Rebranding

The Ferragamo Case: From Tradition to Contemporary Rebranding

The Starbucks Case: How a Seattle Coffee Shop Became a Global Cultural Brand

The Versace Case: From the Risk of Extinction to the Return of Baroque Glamour

Gucci and the power of irreverence in luxury

The Gucci Case: From a Directionless Brand to a Global Cultural Phenomenon

The Prada Case: How a Poor Material Became Luxury (and Paved the Way for Tech Fashion)

The Prada Case: From Technical Nylon to Digital Innovation in Luxury

McDonald’s Rebranding

The Return of LEGO: How a Rebranding Saved the King of Bricks

The Red Bull Case: Why Red Bull Is Called That

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