Google MyBusiness Becomes Google Business Profile in 2022

Google MyBusiness is changing its name to Google Business Profile in 2022

Google is renaming Google My Business to Google Business Profile, because it wants to eliminate the Google MyBusiness app and have users manage their business profiles directly in Google Search, Google Maps, and their respective apps. The world of Local SEO is facing a sea change.

The new name: Google Business Profile

Google Business Profile will be the new name for Google My Business going forward. Google said the reason for the new name is to “keep things simple”.

Which is why, in 2022, Google will retire the Google My Business app entirely.

Do you like it? We now call it Google Business Profile, before that it was Google My Business, before that it was Google Places, and before that it was Google+ Local. Yes, today’s “Google My Business” has had many names, and it will soon have a new one.

Google My Business is going away

What does it mean that Google My Business is going away? Essentially, Google is encouraging businesses to manage their GMB listings directly on Google Search or Google Maps, either through the web interface or the app.

Google said that the existing Google My Business web experience will be transformed to primarily support larger, multi-location businesses and will be renamed “Business Profile Manager.”

If you manage multiple locations for your business and/or are a local SEO consultant managing a number of businesses, you will still use a very similar interface to Google My Business, which will be renamed Business Profile Manager in the future. There may be changes to Business Profile Manager in the coming months.
 

Here are the new features of Google Business Profile

Google also announced some new features related to Google Business Profile:

• You can claim and verify your Google Business Profile directly in Google Search and Google Maps
• Call history is officially launching in the US and Canada
• You can send messages directly from Google Search
• Message read receipts are rolling out

It will also change the way you manage your business. You can simply search for your business name in Google Search or Google Maps for businesses, or search for “my business” in Google Search to see the business you’ve already claimed and verified.
In addition to these new features, Google Ads will also let you plan your local campaign budgets using Performance Planner. Performance Planner is a tool that lets you create plans for your ad spend and see how changes to your campaigns could impact key metrics and overall performance. This tool lets you see forecasts for your campaigns, explore results by adjusting campaign settings, understand seasonal business opportunities, and manage budgets across accounts and campaigns.

Conclusion

Local search on Google is largely powered by the business profiles that Google has in Google Business Profile, formerly Google My Business. For now, the web interface isn’t changing much outside of branding, but in the coming months, you can expect many more features from the old Google My Business web interface to work directly in Google Search, Google Maps, and their respective apps.
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