Hai bisogno di supportare le tue decisioni di marketing digitale? Queste statistiche sull’ottimizzazione dei motori di ricerca mostrano perché il SEO è un canale di marketing così fondamentale.
SEO Statistics
Have you ever searched for SEO statistics only to find that the data is old or unreliable? I have. I have come across many SEO statistics re-presented as if they were from 2023. I get it: it takes time and money to collect data and create a thoughtful analysis. But that is no excuse to present 2018 data as if it were new! I have come across data as old as 2016 presented as new. SEO today and SEO in 2016 are very different. The technology we use and how we use it has evolved. Relying on outdated SEO statistics can lead to inaccurate benchmarking, unbalanced goals, and outdated strategies.
Backlink Statistics
Backlinks are a critical off-page SEO tactic. Google uses backlinks to understand how other sites talk about you and to validate how expert you are in your field.
A Backlinko study found that the number of unique domains linking to a page was the factor with the highest correlation to Google rankings. The top result in Google has an average of 3.8 times more backlinks and 3.2 times more referring domains than results in positions 2 through 10. Typically, the more backlinks a page has, the more organic traffic it receives from Google. Over 66% of pages have no backlinks.
Core Web Vitals Statistics Worried about page speed and user experience? This statistic might surprise you: Only 33% of sites exceed Core Web Vitals.
Keyword Search Statistics Keywords are the foundation of a good SEO strategy. 15% of all Google searches are never searched before. 94.74% of keywords have 10 or fewer searches per month.
SERP Statistics
SEO is about improving a site’s performance on search engine results pages (SERPs). In 2022, there were 5.9 million Google searches per minute. In 2020, 64.82% of Google searches were zero-click searches. Surprising, right? Luckily, SparkToro took it a step further, looking at mobile and desktop searches. Desktop searches are more likely to result in a click. Use these stats to boost your SEO strategy and ensure your website is visible and relevant in 2023.
More SEO Insights in 2023
E-commerce Statistics
As digital commerce expands, understanding how visitors find and interact with e-commerce sites through search is critical. 68% of users start their shopping journey with a Google search. Therefore, organic positioning can have a significant impact on online sales. About 80% of consumers read online reviews before making a purchase. This highlights the importance of having positive reviews visible in search results.
Search Engine Usage Statistics
Search engines have become an integral part of our daily lives. Here are some eye-opening statistics: Over 92% of internet users use search engines at least once a day. Google holds over 85% of the search engine market, followed by Bing and Yahoo. Time Spent Online Time spent online can impact a site’s visibility and engagement: The average user spends over 6 hours a day online, and of that, at least one hour is spent searching on Google or other search engines. Mobile searches have overtaken desktop searches, accounting for a whopping 58% of all searches.
Use Your Knowledge
Having these statistics at your fingertips is a plus, but knowing how to use them is key. Here are some tips: Go Mobile-Friendly: With mobile searches on the rise, make sure your website is mobile-friendly. Not just for search engines, but to provide the best possible user experience. Quality Content: The era of “fooling” Google with black-hat techniques is over. Now, the key is to produce quality content that addresses the needs and questions of users. Strategic Link Building: Don’t just try to accumulate backlinks. Aim for quality backlinks from authoritative sites. This can have a much bigger impact on your SEO ranking than hundreds of low-quality backlinks. Focus on User Experience: With the introduction of Core Web Vitals, Google has made it clear how much it cares about user experience. Work on your site speed, navigation, and mobile experience.
Conclusion
The world of SEO is constantly evolving, and staying up to date with the latest trends and statistics is crucial. However, beyond statistics, it is essential to understand the philosophy behind SEO: providing the best possible content and an exceptional user experience. With this mindset and the right statistics to back up your decisions, you can successfully navigate the ever-changing SEO landscape.
