In brief
Microsoft announced GPT-4, the new OpenAI model, as a multimodal technology able to work with text, images, sound and video creation. The announcement came from Andreas Braun, CTO of Microsoft Germany, at the AI in Focus Digital Kickoff event. GPT-4 was expected to make Bing search faster and more natural than the GPT-3.5 and ChatGPT setup.
- Bing search results were powered by GPT-3.5 and ChatGPT, and many users complained about slow generation and display of results
- GPT-4 was presented as able to produce answers that read as if written by a human, making search feel more natural
- OpenAI had already announced a ChatGPT mobile app powered by GPT-4 with the ability to create AI-assisted videos
Microsoft has announced the arrival of GPT-4, OpenAI’s new artificial intelligence technology, which will be available next week. The news was presented at an event entitled “AI in Focus – Digital Kickoff”, where Andreas Braun, CTO of Microsoft Germany, announced that GPT-4 will have multimodal capabilities, opening up new possibilities for users, including video creation.
Currently, GPT-3.5 and ChatGPT are responsible for Bing search results, but many users complain about the slowness in generating and displaying results. With GPT-4, however, Bing will become more advanced in finding information and displaying results, making the search experience faster and more effective.
Not only will GPT-4 generate answers faster than GPT 3.5, but it will also be able to create answers that appear to be written by a human, making the search experience even more natural. Additionally, with multimodal capabilities, users will be able to interact with Bing in multiple ways, including text, images, and sound.
This isn’t the first time we’ve heard about GPT-4’s capabilities in video creation. Last month, OpenAI announced the arrival of a ChatGPT mobile app that would be powered by GPT-4 technology, with the ability to create AI-assisted videos.
While Braun didn’t explicitly mention Bing Chat and when it will benefit from GPT-4’s capabilities, given Microsoft’s huge investment in OpenAI, it shouldn’t be long before GPT-4 is integrated into Bing search.
In short, GPT-4 promises to significantly improve the user search experience, offering faster, more natural responses and the ability to interact with the platform in multiple ways, including video. The wait is almost over, and we can’t wait to see what GPT-4 has in store next week.
Frequently asked questions
What does multimodal mean in GPT-4?
Multimodal means GPT-4 can work with more than one type of input and output, not only text. At its announcement, Microsoft said users would be able to interact with Bing through text, images and sound, and that the model opened up new possibilities such as video creation.
How will GPT-4 change Bing search?
GPT-4 was expected to make Bing faster and more effective at finding information and displaying results. The previous setup, based on GPT-3.5 and ChatGPT, drew complaints about slowness. GPT-4 also promised answers that read as if written by a human, giving a more natural search experience.
Can GPT-4 create videos?
Video creation was presented as one of the new possibilities opened by GPT-4's multimodal capabilities, according to Andreas Braun of Microsoft Germany. OpenAI had also announced a ChatGPT mobile app powered by GPT-4 that would be able to create AI-assisted videos, reinforcing that video was part of the plan.
Last substantive revision: April 29, 2025.
