Impresa Motta

The problem

TheImpresa Motta, a pillar of tradition and dedication in the Milanese funeral sector, was facing a growing digital challenge: an online presence that it did not adequately reflect his reputation. Despite decades of excellent service, their aging website was failing to compete in an increasingly digital-oriented world. It was essential to not only attract, but also effectively convert online users. This was the challenge that Ottobix undertook to overcome, promising to elevate the online presence of the Motta Company.

The solution

With a clear vision in mind, Ottobix has undertaken a complete overhaul of the Motta Enterprise website. Not only aesthetically, but also under the hood – optimizing it for search engines. But the solution didn’t stop there. A combination of SEO and SEM strategies was implemented, based on in-depth market research and strategic keywords, to ensure that Motta Company dominated the search results.

The results

The numbers speak for themselves. In the period between February 25, 2022 and September 15, 2023, Impresa Motta saw exponential growth in its online presence. From an initial modest positioning for 82 keywords, it now dominates with 784 keywords and an impressive Domain Authority of 18. But not only that: an incredible increase of 5,487% in organic traffic and the acquisition of 10,000 new contacts highlight the success of the implemented strategy.

This graph shows the distribution of keywords and their growth latest from December 21, 2021

The traffic growth has been extraordinary. 90,000 new users discovered the Motta Enterprise in the aforementioned period, representing a staggering increase of 6.437% compared to the previous period from 07/08/2020 to 25/02/2022. Even more impressive, 49,700 of these users came through organic searches, marking an increase of 5,487%.

The blue line represents the number of organic users in timeframe 25/ 02/2022 – 05/10/2023; the dotted line represents the number of organic users in the timeframe 07/17/2020 – 02/23/2022

But it’s not just about numbers. The real victory is the national visibility obtained by the Motta Company. With its presence now solidified on the first page of search results for crucial keywords, Motta has not only met, but exceeded its digital goals.

Blue represents the number of organic users in timeframe 25 /02/2022 – 05/10/2023; the light blue represents the number of organic users in the timeframe 07/17/2020 – 02/23/2022

Conclusion

In summary, thanks to the expert guidance of Ottobix, the Motta Company has carried out a digital transformation from a simple player to a power in digital. This case study not only highlights the effectiveness of well-executed SEO and SEM, but also the power of a partnership between a business and its digital partner. The Motta Company and Ottobix are living proof that, with the right strategy and vision, digital can truly make a difference in every sector.

Ottobix provided the following services to the client Impresa Motta