Ianus

The problem

Ianus, with a team of over 30 employees and a consolidated presence in Lazio and throughout Italy, had a big missing piece: online customer acquisition strong>. Most of their success came from networking and the work of their salespeople. They already had a website, but although it was graphically decent, it lacked Digital Analytics tools and was not optimized for user conversion. The real problem? The urgent need to convert online visitors into customers.

The solution

Ottobix’s strategy was clear and targeted: create an optimized landing page and associate it with a carefully chosen domain, namely www.portedainternoroma.com. This choice was not random, but aimed at integrating one of Ianus’ main keywords directly into the domain. After the creation of the Landing Page, Ottobix implemented advanced monitoring systems such as Google Analytics, Google Tag Manager, Google Search Console and Hotjar. These tools have made it possible to accurately track user actions, optimizing fundamental metrics of ongoing advertising campaigns.

The results

The solution adopted led to extraordinary results. In less than a year, through optimized advertising campaigns on the Google search network, Ianus has seen exponential growth. Google Analytics recorded over 7000 leads generated, with a notable average conversion rate of 6.44% for all of 2021.

Conclusion

In summary, thanks to the expert guidance of Ottobix, the Motta Company has carried out a digital transformation from a simple player to a power in digital. This case study not only highlights the effectiveness of well-executed SEO and SEM, but also the power of a partnership between a business and its digital partner. The Motta Company and Ottobix are living proof that, with the right strategy and vision, digital can truly make a difference in every sector.

Ottobix provided the following services to the customer Ianus