Natural Misting

The problem

Natural Misting, an innovative company in the misting sector, found itself faced with a major digital challenge: despite its quality and uniqueness of its products, its online presence was almost non-existent. Virtually invisible on search engines, Natural Misting’s website did not reflect its leading position in the misting industry. The lack of online visibility not only limited its ability to attract new customers, but also to establish its authority in the market. Natural Misting had an urgent need not only to increase traffic to its website, but above all to appear in the top positions on search engines for keywords relevant to its business. This was the challenge that Ottobix set out to overcome.

The solution

Ottobix took a two-pronged approach to solving the problem. First of all, he carried out a complete optimization of the Natural Misting website, ensuring that it was properly configured for search engines. Once the site was optimized, Ottobix launched SEO and SEM campaigns simultaneously. The idea was clear: use Google Ads to generate immediate traffic to the site, while SEO would work in the long term to improve organic visibility. This combination allowed Natural Misting to get the best of both worlds: immediate traffic and a sustainable online presence.

The results

The strategy paid off. In less than a year, from November 26, 2022 to October 24, 2023, the Natural Misting website saw a radical transformation. From a starting position for just 2 search terms and a Domain Authority of 2.2, it now dominates search engines with 127 keywords and has a Domain Authority of 19.< /p>

This graph shows keyword distribution and growth of the latter from 26 November 2022

During this period, 9,000 new users visited the site, an impressive 492% increase over the previous period.

The blue line represents the number of organic users in the timeframe 26/11/2022 – 24/10/2023; the dotted line represents the number of organic users in the timeframe 12/25/2021 – 11/25/2022

Even more notable is the fact that 6,500 of these visitors arrived thanks to Google Ads, while 1,500 arrived organically, marking a 73% increase .

Blue represents the number of organic users in timeframe 26 /11/2022 – 24/10/2023; the light blue represents the number of organic users in the timeframe 12/25/2021 – 11/25/2022

Crucial keywords like “Misting Company” and “Low Pressure Misting” now take users directly to Natural Misting’s site, establishing its position as an industry leader.

Conclusion

Thanks to Ottobix‘s strategic approach and expert guidance, Natural Misting has gone from an invisible player to a digital titan in the world of misting. This case study highlights the power of well-executed SEO and SEM and the difference they can make in transforming a company’s online presence.

Ottobix provided the following services to the Natural Misting customer