Friselli Hair Extensions

The problem

Friselli Hair Extensions, despite its experience and the quality of its services, found itself in a critical situation online. Their outdated and dated website was just the tip of the iceberg. The real challenge was SEO optimization, which was done improperly. This poor optimization, combined with serious UX/UI problems on the site, had led Friselli Hair Studio to lose valuable positions on search engines. This decline was especially concerning in an industry where competition is fierce and every search engine position can make a big difference. New competitors were overtaking Friselli, putting the company in a delicate position.

The solution

Ottobix‘s response to this challenge was rapid and decisive. We started by completely recreating the Friselli Extension website. The objective was twofold: to create a site that adequately reflected the brand and its quality, and at the same time ensure that it was perfectly optimized for search engines. Once the new site was launched, Ottobix implemented a combination ofSEO & SEM. This combined approach ensured that Friselli Hair Studio gained immediate traffic through SEM, while the SEO strategy ensured sustained, long-term growth.

The results

The numbers speak for themselves. From 22 September 2022 to 15 September 2023, Friselli Extension experienced a digital metamorphosis. From an initial ranking for 280 keywords and a Domain Authority of 3.2, the site now ranks for 650 keywords and boasts a Domain Authority of 19. This represents a 132% increase in keyword visibility. During this period, the site saw the arrival of 12,000 new users, an astonishing increase of 4,681%. Of these, 2,095 arrived organically, marking an increase of 1,355%. Even more notable, 900 users searched for Friselli Hair Studio through branded searches, a 1,419% increase. With these impressive metrics, Friselli Extension has regained its position as a leader in its industry, dominating crucial and relevant keywords.

Conclusion

Friselli Hair Extensions, thanks to the collaboration with Ottobix, has reversed its online trajectory, going from a declining player to a digital power in the he sector. This case study is a clear demonstration of how anSEO & Well-executed SEMcombined with a user-centered approach to web design can revolutionize a company’s online presence. With the right partnership and a clear vision, Friselli Extension has demonstrated that it is possible to regain and dominate positions on search engines.

Ottobix provided the following services to the customer Friselli Hair Studio