Variazioni

From Pioneers of Smart Working to Leaders of Work Digitalization in Italy

270

Increase in organic traffic

2500

New Contacts Acquired

210%

Indexed Keywords

The problem

In the Italian working landscape, the concept of Smart Working was gaining popularity, but many companies were still tied to the old patterns of work. Despite their vast experience and expertise in the sector, Variazioni‘s website failed to effectively convey their vision and services, resulting in a lack of online visibility and consequently, limited new acquisition customers.

The solution

Ottobix has undertaken a profound rebranding process for Variazioni, with the aim of reflecting their leading position in the field of Smart< /strong> Working. Through an intuitive design, fluid navigation and clear content, the new site puts Variazioni’s mission and vision at the forefront. The introduction of strategic CTAs, educational content and a clear organization of information has made it possible to improve the user experience and guide visitors along a well-defined path.

The results

The results speak for themselves:

  • 270% increase in organic traffic to their website in the last half year.
  • Generation of over 2,500 new leads interested in Smart Working and consultancy services.
  • Over 1,200 keywords now indexed in the top 10 search engine results, further improving their online visibility and strengthening their position as an industry leader of Smart Working in Italy.

Conclusion

Variazioni, with the support of Ottobix, has rewritten the narrative of its brand, moving from an entity that is little visible to a dominant force in the panorama of Italian Smart Working. Their digital transformation is a clear example of how a well-thought-out and implemented strategy can lead to tangible and lasting results. With a renewed online positioning and a solid digital presence, Variazioni is now ready to lead the Smart Working revolution in Italy and beyond.

Ottobix has provided the following services to the customer Variations

SEO

On-site, Off-site, Local SEO.

SEM

Campaigns on the Google Search Network

Site

Creation of new website.

Consulting

SEO/SEM/Business consultancy

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